Plan de negocio para la comercialización de envases biodegradables a base de cascarilla de arroz.
Fecha
2022-04
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Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene como objetivo diseñar un plan de negocio para la comercialización de envases biodegradables a base de cascarilla de arroz. En este estudio participaron en la encuesta 384 personas de la ciudad de Guayaquil, se utilizó formularios de Google, los resultados mostraron la aceptación positiva al producto, el valor económico que están dispuestos a cancelar y las redes sociales que más utilizan. Esta información permitirá conocer el mercado para dar a conocer el producto. Otra herramienta que permite determinar la viabilidad económica y operativa del plan de negocio es la metodología del modelo Canvas, se realizara mediante el estudio de la propuesta de valor, canales de distribución, relación con los clientes, recursos claves, actividades claves, socios claves, estructura de costes, fuentes de ingresos.
The objective of this work is to design a business plan for the commercialization of biodegradable containers based on rice husks. In this study, 384 people from the city of Guayaquil participated in the survey, Google forms were used, and the results showed the positive acceptance of the product, the economic value that they are willing to cancel and the social networks that they use the most. This information will allow knowing the market to publicize the product. Another tool that allows determining the economic and operational viability of the business plan is the Canvas model methodology, it will be carried out by studying the value proposition, distribution channels, and relationship with customers, key resources, key activities, key partners, cost structure, sources of income.
The objective of this work is to design a business plan for the commercialization of biodegradable containers based on rice husks. In this study, 384 people from the city of Guayaquil participated in the survey, Google forms were used, and the results showed the positive acceptance of the product, the economic value that they are willing to cancel and the social networks that they use the most. This information will allow knowing the market to publicize the product. Another tool that allows determining the economic and operational viability of the business plan is the Canvas model methodology, it will be carried out by studying the value proposition, distribution channels, and relationship with customers, key resources, key activities, key partners, cost structure, sources of income.
Descripción
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Palabras clave
PLAN DE NEGOCIOS, CANVAS, BIODEGRADABLE, CASCARILLA DE ARROZ, PLAN FINANCIERO
Citación
APA