Plan de continuidad de negocios dirigidos a comerciantes de los mercados municipales de guayaquil para afrontar situaciones catastróficas
Fecha
2022-03
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La presente tesis tiene como objetivo principal promover alternativas que beneficien a
los comerciantes de los mercados municipales de Guayaquil, si se presenta un nuevo
evento catastrófico disminuya el impacto económico, como es la implementación de
un plan de negocios para poder expender sus productos desde casa, desarrollando
estrategias de ventas como redes sociales o entregando sus productos puerta a puerta.
En el año 2020 que empezó la pandemia en el Ecuador, en el mes de Marzo que hubo
confinamiento total por el COVID-19, lamentablemente a los comerciantes no estaban
preparados para un evento de esta naturaleza y se les hizo difícil poder generar ingresos
y llevar alimentos de primera necesidad para su familia, en otros casos pusieron en
riesgo su vida para poder vender sus productos causándoles la muerte, es por ello que
nuestro proyecto tiene como finalidad que los comerciantes tengan otras ideas de
negocios que los llevara al éxito.
The main objetive of this thesis is to promote alternatives that benefit the merchants of the municipal markets of Guayaquil, if another catastrophic event occurs, the economic impact is much lower, such as the implementation of a business plan so that they can expand their products from home, developing sales strategies such as social networks or delivering products door to door. In March 2020 the COVID-19 pandemic began where there was a total confinement, merchants unfortunately were not prepared for an event of such magnitude, so they had no income, much less meet the basic needs of their families, many of them had to expose their lives to meet this need, some made it bit many others unfortunately not. That is why our Project aims to provide merchants with new ideas so that they can achieve success.
The main objetive of this thesis is to promote alternatives that benefit the merchants of the municipal markets of Guayaquil, if another catastrophic event occurs, the economic impact is much lower, such as the implementation of a business plan so that they can expand their products from home, developing sales strategies such as social networks or delivering products door to door. In March 2020 the COVID-19 pandemic began where there was a total confinement, merchants unfortunately were not prepared for an event of such magnitude, so they had no income, much less meet the basic needs of their families, many of them had to expose their lives to meet this need, some made it bit many others unfortunately not. That is why our Project aims to provide merchants with new ideas so that they can achieve success.
Descripción
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Palabras clave
MERCADO, COMERCIANTES, FACTIBILIDAD, CONTINUIDAD DE NEGOCIOS, SITUACIONES CATASTRÓFICA
Citación
APA