Plan De Contingencia Frente A La Emergencia Sanitaria Covid-19, En Los Procesos Administrativos Y Financieros De La Empresa Xe Publicidad S.A.
Fecha
2022-04
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El mundo enfrenta una pandemia causada por el Covid-19 que ha puesto en peligro no solamente la salud sino también la economía mundial, dando como resultado que Ecuador, un país en vías de desarrollo, susceptible a crisis económicas y debido a las medidas establecidas por el COE Nacional, ocasionó que varias empresas detengan sus actividades comerciales con riesgos de liquidación. Guayaquil siendo el motor económico del país a nivel de comercialización, se vio afectada por los cambios inesperados que ocasionó la pandemia debido a que ninguna empresa contaba con un plan de contingencia para este tipo de catástrofes. El objetivo principal de este estudio estuvo orientado a diseñar un plan de contingencia frente al Covid-19, en los procesos administrativos y financieros in house de “XE Publicidad S.A”, en Guayaquil. La importancia del mismo es contar con un conjunto de alternativas frente a emergencias, que puedan garantizar de la manera más eficiente la toma de correctivos. Para cumplir con el propósito descrito se realizó una investigación exploratoria, utilizando como herramienta de recopilación de datos a la encuesta y entrevista. Los resultados más relevantes que se obtuvieron en esta investigación, es la afectación del departamento de Talento Humano, que prepandemia era la fortaleza de la empresa.
The world is facing a pandemic caused by Covid-19 that has caused damage not only in health but in world economy too. Giving as result, that in Ecuador, a developing country, susceptible to economic crisis and due to the measures established by the National COE, several companies had to stop their commercial activities with liquidation risks. Guayaquil, the economic engine of the country’s commercialization, was affected by the unexpected changes caused in the pandemic because no company had a contingency plan for this type of catastrophe. The main objective of this study was oriented to design a contingency plan for Covid-19, in the in house administrative and financial processes of "XE Publicidad S.A.", in Guayaquil. The importance of this plan is to have a set of alternatives in case of emergencies, which can guarantee the most efficient way to take corrective actions. To fulfill the described purpose, exploratory research was carried out, using survey and interview as a data collection tool. The most relevant results obtained in this research, is the affectation of the Human Resources department, which before pandemic was the strength of the company.
The world is facing a pandemic caused by Covid-19 that has caused damage not only in health but in world economy too. Giving as result, that in Ecuador, a developing country, susceptible to economic crisis and due to the measures established by the National COE, several companies had to stop their commercial activities with liquidation risks. Guayaquil, the economic engine of the country’s commercialization, was affected by the unexpected changes caused in the pandemic because no company had a contingency plan for this type of catastrophe. The main objective of this study was oriented to design a contingency plan for Covid-19, in the in house administrative and financial processes of "XE Publicidad S.A.", in Guayaquil. The importance of this plan is to have a set of alternatives in case of emergencies, which can guarantee the most efficient way to take corrective actions. To fulfill the described purpose, exploratory research was carried out, using survey and interview as a data collection tool. The most relevant results obtained in this research, is the affectation of the Human Resources department, which before pandemic was the strength of the company.
Descripción
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Palabras clave
CRISIS, COVID-19, GUAYAQUIL, PLAN DE CONTINGENCIA, ECONOMÍA, PROCESOS
Citación
APA