Plan estratégico de desarrollo local sostenible para la empresa Intergrow S.A. impactada por la pandemia COVID-19
Fecha
2022
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
En el presente trabajo se realiza planes estratégicos para lograr el desarrollo local sostenible de la empresa Intergrow S.A. en tiempos de pandemia, para obtener los resultados se llevó a cabo propuestas que ayudarían a obtener un mejor funcionamiento en la empresa enfocados en el área de inventarios y ventas, se realizaron encuestas tomando como muestra a las personas de la ciudad de Guayaquil parroquia 9 de Octubre donde se demuestra que la marca es reconocida en la zona, por ende competitiva ante las demás marcas en el mercado local, también se realizó entrevista al gerente administrativo de la empresa Intergrow S.A. donde indicó las medidas y decisiones tomadas en tiempos de pandemia, así mismo sus planes comerciales y el trato con los proveedores del exterior. Una de las propuestas expuestas es el de obtener alianzas comerciales, así mismo esto ayudaría a incrementar la actividad económica de la empresa
In this work strategic plans are made to achieve sustainable local development of the company Intergrow S.A. in times of pandemic, to obtain the results were carried out proposals that would help to obtain a better performance in the company focused on the area of inventories and sales, surveys were conducted sampling people in the city of Guayaquil parish October 9 where it shows that the brand is recognized in the area, therefore competitive before the other brands in the local market, also conducted interview the administrative manager of the company Intergrow S. A. where he indicated the measures and decisions taken in times of pandemic, as well as their business plans and dealings with suppliers abroad. One of the proposals exposed is to obtain alliances for the commercial relationship, also this would help to increase the economic activity of the company.
In this work strategic plans are made to achieve sustainable local development of the company Intergrow S.A. in times of pandemic, to obtain the results were carried out proposals that would help to obtain a better performance in the company focused on the area of inventories and sales, surveys were conducted sampling people in the city of Guayaquil parish October 9 where it shows that the brand is recognized in the area, therefore competitive before the other brands in the local market, also conducted interview the administrative manager of the company Intergrow S. A. where he indicated the measures and decisions taken in times of pandemic, as well as their business plans and dealings with suppliers abroad. One of the proposals exposed is to obtain alliances for the commercial relationship, also this would help to increase the economic activity of the company.
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Palabras clave
PLAN ESTRATÉGICO, COVID-19, DESARROLLO LOCAL, SOSTENIBILIDAD, E-COMMERCE, INVENTARIOS
Citación
APA