Análisis Del Impacto De Las Herramientas Tecnológicas En Las Pymes Farmacéuticas
Fecha
2021
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Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación denominado “Análisis del impacto de las herramientas tecnológicas en las Pymes farmacéuticas” tiene como objetivo conocer la realidad de las PYMES farmacéuticas y su relación con la implementación y el uso de las herramientas tecnológicas, mediante la utilización del método cualitativo-descriptivo, el cuál ha sido de vital importancia para responder a los objetivos propuestos, así como la técnica exploratoria y la entrevista direccionada a los encargados o administradores de las farmacias seleccionadas para el estudio. El fin de esta investigación está relacionado con el impacto de las herramientas tecnológicas, su implementación y uso, a través de los resultados obtenidos en el análisis de las entrevistas, se presentó conclusiones y recomendaciones, afines a la información obtenida.
The present research work called "Analysis of the impact of technological tools in pharmaceutical SMEs" aims to know the reality of pharmaceutical SMEs and their relationship with the implementation and use of technological tools, through the use of the qualitative method- descriptive, which has been of vital importance to respond to the proposed objectives, as well as the exploratory technique and the interview directed to the managers or administrators of the pharmacies selected for the study. The purpose of this research is related to the impact of technological tools, their implementation and use, through the results obtained in the analysis of the interviews, conclusions and recommendations were presented, related to the information obtained.
The present research work called "Analysis of the impact of technological tools in pharmaceutical SMEs" aims to know the reality of pharmaceutical SMEs and their relationship with the implementation and use of technological tools, through the use of the qualitative method- descriptive, which has been of vital importance to respond to the proposed objectives, as well as the exploratory technique and the interview directed to the managers or administrators of the pharmacies selected for the study. The purpose of this research is related to the impact of technological tools, their implementation and use, through the results obtained in the analysis of the interviews, conclusions and recommendations were presented, related to the information obtained.
Descripción
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Palabras clave
PYMES, TECNOLOGÍA, SECTOR FARMACÉUTICO, HERRAMIENTAS TECNOLÓGICAS, COVID-19
Citación
APA