Análisis Del Uso De La Data Recopilada Por Microempresas De Servicios En Tiempo De COVID Localizadas En Pascuales
Fecha
2021-04
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Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El proyecto se trata específicamente del levantamiento de información para conocer cómo fue la evolución del entorno de la situación atípica que estamos viviendo a causa de la pandemia, el cual se ha visto afectado el desarrollo de las pequeñas y medianas empresas, nuestro trabajo se centra en la parroquia pascuales concretamente en aquellos negocios que se dedican a la industria de servicios. Hoy en día los datos e información han ganado una mayor importancia dentro de las empresas ya que esto influye en la toma de decisiones para poder satisfacer un mercado o también para identificar las nuevas necesidades de los clientes que surgieron a causa de la pandemia global COVID-19. Las empresas se enfocaron en el uso de Tics para mantenerse operativas, haciendo uso de las más básicas como las redes sociales para que así alcanzar una mayor estabilidad financiera que les permita seguir en el mercado
The project is specifically about the gathering of information to know how was the evolution of the environment of the atypical situation that we are experiencing due to the pandemic, which has affected the development of small and medium-sized companies, our work focuses on Pascuales parish specifically in those businesses that are dedicated to the service industry. Today data and information have gained greater importance within companies as this influences decision-making to be able to satisfy a market or also to identify the new needs of customers that arose due to the global COVID-pandemic. 19. The companies focused on the use of ICTs to stay operational, making use of the most basic such as social networks in order to achieve greater financial stability that allows them to continue in the market.
The project is specifically about the gathering of information to know how was the evolution of the environment of the atypical situation that we are experiencing due to the pandemic, which has affected the development of small and medium-sized companies, our work focuses on Pascuales parish specifically in those businesses that are dedicated to the service industry. Today data and information have gained greater importance within companies as this influences decision-making to be able to satisfy a market or also to identify the new needs of customers that arose due to the global COVID-pandemic. 19. The companies focused on the use of ICTs to stay operational, making use of the most basic such as social networks in order to achieve greater financial stability that allows them to continue in the market.
Descripción
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Palabras clave
COVID, HERRAMIENTAS TICS, PYMES, DATOS, REDES SOCIALES, INNOVACIÓN
Citación
APA