“Análisis de la influencia comunicacional de las transmisiones en vivo de los Integrantes del Grupo Surcoreano BTS en el FANDOM ARMY.”
Fecha
2023-03
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Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El objetivo de este trabajo de investigación es analizar la influencia comunicacional
de las transmisiones en vivo de los integrantes del grupo surcoreano BTS en el fandom ARMY. Las
variables son: fandom ARMY y las transmisiones en vivo de los integrantes del grupo surcoreano BTS.
Esta investigación cuenta con una parte cualitativa y una parte cuantitativa. También tiene diseño
descriptivo y no experimental, con metodología deductiva. Las técnicas empleadas fueron la encuesta y la
observación indirecta, las cuales permitieron cumplir con la hipótesis de lograr comprender la conexión
entre el grupo BTS y su fandom ARMY. Además, a partir de estos resultados se implementó una propuesta
que se basa en la creación de una cuenta de Instagram con la finalidad de compartir información sobre la
influencia comunicacional de las transmisiones en vivo de los integrantes del grupo surcoreano BTS en el
fandom ARMY.
The objective of this research is to analyze the communicational influence of the live streams of the members of the South Korean group BTS on the fandom ARMY. The variables are: fandom ARMY and the live streams of the members of the South Korean group BTS. This research has a qualitative part and a quantitative part. It also has a descriptive and non- experimental design, witha deductive methodology. The used techniques were survey and indirect observation, which madeit possible to achieve the hypothesis of understanding the connection between the BTS group and its fandom ARMY. In addition, based on these results, it was implemented a proposal based on the creation of an Instagram account with the purpose of sharing information about the communicational influence of the live streams of the members of the South Korean group BTS on the fandom ARMY
The objective of this research is to analyze the communicational influence of the live streams of the members of the South Korean group BTS on the fandom ARMY. The variables are: fandom ARMY and the live streams of the members of the South Korean group BTS. This research has a qualitative part and a quantitative part. It also has a descriptive and non- experimental design, witha deductive methodology. The used techniques were survey and indirect observation, which madeit possible to achieve the hypothesis of understanding the connection between the BTS group and its fandom ARMY. In addition, based on these results, it was implemented a proposal based on the creation of an Instagram account with the purpose of sharing information about the communicational influence of the live streams of the members of the South Korean group BTS on the fandom ARMY
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Palabras clave
INFLUENCIA COMUNICACIONAL, INFLUENCIA CULTURAL, FANDOM, TRANSMISIÓN EN VIVO
Citación
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