Manual de gestión y manejo de redes sociales para pymes
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Fecha
2014-09
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Ingienería en Diseño Gráfico.
Resumen
El presente trabajo de investigación busca solucionar el problema de la
falta de conocimiento en estrategias de mercadeo en bajo costo para PYMES,
ya que las grandes empresas cuentan con departamentos financieros que
gestionan económicamente al departamento de marketing para realizar una
campaña de publicidad que ayude a dicha empresa a mantenerse o a crecer
dependiendo el caso. Pero ¿qué ocurre cuando son pequeños o medianos
negocios (PYMES) y no cuentan con un capital para invertir en publicidad,
darse a conocer y poder desarrollarse?. La idea del proyecto es la elaboración
de un manual de gestión y manejo en redes sociales, que sirva para alcanzar
algún tipo de desarrollo social y económico para pequeños o medianos
negocios que no tienen el presupuesto necesario para elaborar una campaña
de publicidad para dar a conocer su negocio, gracias a las redes sociales en
internet, que brinde grandes posibilidades para dar a conocer un negocio o
marca con excelentes resultados, siempre y cuando lo sepan manejar
correctamente. Este trabajo de investigación utiliza los métodos cuantitativo y
cualitativo, así como las investigaciones de campo, bibliográfica, descriptiva y
explicativa. La muestra se determina probabilísticamente, para esto se aplica la
encuesta como instrumento de investigación, los resultados justifican la
elaboración de la siguiente técnica.
This research seeks to solve the problem lack of knowledge in marketing strategies low cost to SMEs, as large companies have financial departments economically manage the marketing department for a advertising campaign to help the company to keep or grow depending on the case. But what happens when they are small or medium Business (SMB) and do not have capital to invest in advertising, make themselves known and to develop ?. The idea of the project is the development a manual handling and management in social networks, which may meet some social and economic development for small and medium businesses that do not have the necessary budget to develop a campaign advertising to publicize your business, thanks to social networks Internet, which provides great opportunities to publicize a business or brand with excellent results, as long as you know how to handle correctly. This research uses quantitative methods and qualitative and field research, literature, descriptive and explanatory. The sample is determined probabilistically, this applies to the survey as a research tool, the results justify the developing the following technique.
This research seeks to solve the problem lack of knowledge in marketing strategies low cost to SMEs, as large companies have financial departments economically manage the marketing department for a advertising campaign to help the company to keep or grow depending on the case. But what happens when they are small or medium Business (SMB) and do not have capital to invest in advertising, make themselves known and to develop ?. The idea of the project is the development a manual handling and management in social networks, which may meet some social and economic development for small and medium businesses that do not have the necessary budget to develop a campaign advertising to publicize your business, thanks to social networks Internet, which provides great opportunities to publicize a business or brand with excellent results, as long as you know how to handle correctly. This research uses quantitative methods and qualitative and field research, literature, descriptive and explanatory. The sample is determined probabilistically, this applies to the survey as a research tool, the results justify the developing the following technique.
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Palabras clave
GESTION Y MANEJO DE REDES, PYMES, MANUAL