Promoción gráfica de servicio veterinario en convenio de la cámara de comercio y clínica veterinaria en la zona céntrica de Babahoyo
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Fecha
2014
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Ingienería en Diseño Gráfico.
Resumen
El proyecto de investigación realizado es una campaña promocional que trata de mejorar la imagen, difusión y la estructura gráfica del convenio existente entre la cámara de comercio y la clínica veterinaria zoo de la ciudad de Babahoyo, para así aumentar el conocimiento de la existencia del mismo, así como su número de beneficiarios y obtener mayor reconocimiento en el área local. Se ha recogido información importante y valiosa acerca de la promoción gráfica, lo cual se ve plasmado en la propuesta elaborada como factor principal para el referido convenio que será de mucha utilidad, porque ayudará a resolver la problemática que existe por la falta de difusión y correcta promoción de este tipo de servicios y alianzas en bienestar de la ciudadanía. Se han utilizado técnicas diferentes y sobretodo de manera correcta las cuales marcan una enorme diferencia, siendo ese el objetivo propuesto. El presente proyecto es viable y adecuado a las necesidades que se están tratando, teniendo en cuanta principalmente a las mascotas y personas de escasos recursos, por ser ellos elementos fundamentales para seguir adelante con este proyecto.
The research project is a promotional campaign that aims to improve the image, broadcast and graphic structure of the existing agreement between the Chamber of Commerce and zoo veterinary clinic in the city of Babahoyo, in order to increase knowledge of its existence as well as the number of beneficiaries and further recognition in the local area. It has collected important and valuable information about the graphical promotion, which is reflected in the proposal prepared as a main factor for the aforementioned agreement will be very useful, because it will help solve the problems that exist at the lack of dissemination and correct promoting such services and partnerships welfare of citizens. We used different techniques and above correctly which make a huge difference, that being the objective. This project is feasible and appropriate to the needs that are being addressed, taking into account mainly pets and poor people, because they are fundamental elements to move forward with this project
The research project is a promotional campaign that aims to improve the image, broadcast and graphic structure of the existing agreement between the Chamber of Commerce and zoo veterinary clinic in the city of Babahoyo, in order to increase knowledge of its existence as well as the number of beneficiaries and further recognition in the local area. It has collected important and valuable information about the graphical promotion, which is reflected in the proposal prepared as a main factor for the aforementioned agreement will be very useful, because it will help solve the problems that exist at the lack of dissemination and correct promoting such services and partnerships welfare of citizens. We used different techniques and above correctly which make a huge difference, that being the objective. This project is feasible and appropriate to the needs that are being addressed, taking into account mainly pets and poor people, because they are fundamental elements to move forward with this project
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Palabras clave
NECESIDADES, PROMOCION, DIFUSION