Análisis del comportamiento de la demanda turística y el uso del tiempo libre, ocio y recreación en la comuna San Pablo del cantón Santa Elena
Fecha
2014-12-11
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
En la actualidad las personas que gustan de hacer turismo requieren de diferentes opciones para poder disfrutar a plenitud el destino escogido a visitar. Siendo el turismo de sol y playa una opción infaltable en la vida de la mayoría de turistas nacionales y extranjeros, en diferentes temporadas del año ya que en las playas del país se puede encontrar gran variedad de opciones para el disfrute del tiempo libre de los turistas. Se ha realizado un estudio profundo de la demanda turística de la comuna San Pablo para determinar el uso del tiempo libre, ocio y recreación de los visitantes que llegan a este punto de la ruta Spondylus. Con el objetivo de incrementar la demanda turística en la comuna se presenta una nueva propuesta que se enfoca en presentarles a los futuros demandantes un lugar donde puedan disfrutar de su tiempo de ocio en actividades recreativas y deportes acuáticos innovadores. El proyecto propone ofrecer un deporte no antes visto en el país, considerando las características de la zona y determinando los gustos y preferencias de los visitantes. El Bossaball se caracteriza por ser un deporte practicado en una cama elástica con una red en el centro, donde se fusionan deportes como el futbol y vóley, con movimientos de la capoeira brasileña. De la misma manera se ofrecen paseos en motos acuáticas, banana, esquí acuático, la pesca vivencial o artesanal. En fechas específicas se realizarán los festivales gastronómicos y las celebraciones de las fiestas patronales de la comuna. A su vez se realizará un concurso de fotografía en redes sociales en el cual los premios que se ofrecen a los ganadores son pases gratis para las actividades de ocio y recreación. Para dar lugar a todas las actividades se contará con una isla que prestará el servicio de información turística a los visitantes.
Today people who like sightseeing require different options to enjoy the chosen destination to visit. Destinations located on coastal regions are inevitable options in the lives of most domestic and foreign tourists in different seasons. At country's beaches you can finda large variety of options for leisure activities. Throughout a deep study of tourism demand of San Pablo communitiy, it has determined the use of free time for leisure and recreation activities of visitors to this zone located on the Spondylus route. With the aim of increasing tourism demand, this new proposal focuses on presenting to prospective applicants a place where they can enjoy their leisure time in recreational activities and water sports with innovative features. The project proposes the development of a sport never seen before in the country, considering the characteristics of the area and determining the preferences of visitors. The Bossaball is characterized as a sport practiced on a trampoline with a net in the middle where sports like soccer and volleyball merge with Brazilian capoeira movements. Also, special rides on jet skis, banana boats, water skies, experiential or artisanal fishing, are activities that could be provided on San Pablo beach. On specific dates, food festivals and celebrations will be made. Photo contests on social networks in which the prizes offered to the winners are free passes for leisure and recreational activities could be performed. To provide information about different activities there would be a tourist information center for visitors.
Today people who like sightseeing require different options to enjoy the chosen destination to visit. Destinations located on coastal regions are inevitable options in the lives of most domestic and foreign tourists in different seasons. At country's beaches you can finda large variety of options for leisure activities. Throughout a deep study of tourism demand of San Pablo communitiy, it has determined the use of free time for leisure and recreation activities of visitors to this zone located on the Spondylus route. With the aim of increasing tourism demand, this new proposal focuses on presenting to prospective applicants a place where they can enjoy their leisure time in recreational activities and water sports with innovative features. The project proposes the development of a sport never seen before in the country, considering the characteristics of the area and determining the preferences of visitors. The Bossaball is characterized as a sport practiced on a trampoline with a net in the middle where sports like soccer and volleyball merge with Brazilian capoeira movements. Also, special rides on jet skis, banana boats, water skies, experiential or artisanal fishing, are activities that could be provided on San Pablo beach. On specific dates, food festivals and celebrations will be made. Photo contests on social networks in which the prizes offered to the winners are free passes for leisure and recreational activities could be performed. To provide information about different activities there would be a tourist information center for visitors.
Descripción
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ACTIVIDADES RECREATIVAS, TIEMPO LIBRE, OCIO