Propuesta de un plan de promoción y desarrollo agroturístico en la hacienda "Los Robles" Km. 65 vía Naranjal - Machala, provincia Guayas
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2016-02-18
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
El presente trabajo de investigación tiene la única finalidad de dar a conocer a las personas el atractivo turístico Hacienda “LOS ROBLES”, ubicado en el km 65 VIA NARAJANAL-MACHALA, PROVINCIA GUAYAS.
Disfrutando de un ambiente único en donde su principal protagonismo es la naturaleza con un clima fresco, la cual hace del Cantón Naranjal una excelente carta de presentación, gracias a su plantación de cacao fino de aroma, lugar excelente para aquellas personas que disfrutan del agroturismo y de la naturaleza, saliendo así de la rutina diaria de la ciudad.
Por lo general, el turista a la hora de realizar su elección de un lugar busca algo nuevo, algo que logre captar su atención, ya que por naturaleza el ser humano es un ser curioso dispuesto a experimentar cosas diferentes, más aún cuando la hacienda cuenta con atractivos turísticos tan cercanos.
Cabe indicar que para llegar al atractivo más cercano como son los baños termales de “Aguas Calientes” no se necesita mas allá de 10 minutos en transporte motorizado, en donde las aguas azufradas que emergen de las entrañas de la tierra montañosa donde se encuentra poseen el poder medicinal y de relajación que nuestro cuerpo necesita para eliminar el estrés natural que acumula nuestro cuerpo por las actividades que a diario realizamos, por lo que se convierte en el destino natural de éstas características más cercano a Guayaquil.
Además en el trayecto se puede observar una gran variedad de flora y fauna, y existe también el principal atractivo en la propia hacienda como es el fantástico recorrido a pie o a caballo por la plantación del cacao fino de aroma donde las experiencias serán inolvidables, a la vez que disfrutan de un clima y un escenario espectacular.
Este atractivo se encuentra a 25 minutos del Cantón Naranjal en donde se puede disfrutar de sus comidas típicas en especial los mariscos y en especial las especialidades en cangrejo, también podrán recorrer sus calles adoquinadas, la imagen del Inca y su arco imponente, así como el Parque de la Madre, El parque de las Aguas, las maravillosas canchas deportivas de grama natural y su variado comercio.
This research is intended only to inform people about the attraction of the Ranch "LOS ROBLES", located at km 65 NARANJAL-MACHALA WAY, province of Guayas. Enjoying a unique environment where their primary role is the nature with a cool climate, which makes the Canton Naranjal an excellent presentation letter, thanks to his fine flavor planting of cocoa, excellent place for those who enjoy agritourism and nature, and coming out of the daily routine of the city. Usually, tourists when making their choice of a place to visit look for something new, something that captures their attention, because by nature people are curious, being willing to experience different things, especially thinking about that the ranch accounts like a near place to visit. It should be noted that to reach the nearest attractive as are the hot springs of "Hot Waters", is not needed beyond 10 minutes by motorized transport, where the sulfur waters that emerge from the bowels of the mountainous land, produces the cure and relaxation that our body needs to eliminate the natural stress that is formed in our bodies with the daily activities, so that it becomes the natural place with the appropriate characteristics closest to Guayaquil. Also in the way you can observe a variety of flora and fauna, and there is also the main attraction of the ranch as is the fantastic journey by walk or horseback through the fine aroma planting of cocoa where experiences are unforgettable, while enjoying a climate and spectacular scenery. This attraction is located 25 minutes from Canton Naranjal where you can enjoy typical food especially seafood and crab, also you can walk in its streets, admire the image of the Inca, the imposing, the Mother Park, Water Park and the wonderful natural grass sports fields.
This research is intended only to inform people about the attraction of the Ranch "LOS ROBLES", located at km 65 NARANJAL-MACHALA WAY, province of Guayas. Enjoying a unique environment where their primary role is the nature with a cool climate, which makes the Canton Naranjal an excellent presentation letter, thanks to his fine flavor planting of cocoa, excellent place for those who enjoy agritourism and nature, and coming out of the daily routine of the city. Usually, tourists when making their choice of a place to visit look for something new, something that captures their attention, because by nature people are curious, being willing to experience different things, especially thinking about that the ranch accounts like a near place to visit. It should be noted that to reach the nearest attractive as are the hot springs of "Hot Waters", is not needed beyond 10 minutes by motorized transport, where the sulfur waters that emerge from the bowels of the mountainous land, produces the cure and relaxation that our body needs to eliminate the natural stress that is formed in our bodies with the daily activities, so that it becomes the natural place with the appropriate characteristics closest to Guayaquil. Also in the way you can observe a variety of flora and fauna, and there is also the main attraction of the ranch as is the fantastic journey by walk or horseback through the fine aroma planting of cocoa where experiences are unforgettable, while enjoying a climate and spectacular scenery. This attraction is located 25 minutes from Canton Naranjal where you can enjoy typical food especially seafood and crab, also you can walk in its streets, admire the image of the Inca, the imposing, the Mother Park, Water Park and the wonderful natural grass sports fields.
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Promoción Agroturística, Marketing, Atractivos Turísticos, Agroturística Promotion, Marketing, Tourist Attractions
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APA