Diseño de un modelo de negocio que comercializa variedad de repuestos automotrices para las diversas marcas y modelos de automóviles existentes en los puntos de ventas en la Cuidad de Guayaquil
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Hoy en día las importaciones de los productos automotrices han tenido un impacto económico
debido al incremento a las salvaguardas y partidas arancelarias de una gama de productos
automotrices en la que el sector automovilístico ha tenido una reducción de las ventas y
ganancias por lo que ha generado la disminución de productos importados que son requeridos
por diferentes sectores minoristas y ciertos consumidores finales. En el siguiente trabajo se
diseñó un modelo de negocio que comercialice variedad de repuestos automotrices de
diferentes marcas y modelos en la ciudad de Guayaquil. En el desarrollo del proyecto se
analizó el problema, se efectuó una investigación de mercado para conocer la aceptabilidad en
el desarrollo de este negocio, se contribuyó al crecimiento de las empresas minoristas a través
de los productos que comercializa la empresa, se desarrolló un análisis interno y externo en
donde se desenvolvió este negocio, se realizó un estudio financiero para verificar la viabilidad
del proyecto, y se seleccionó los mejores medios de comunicación para dar a conocer el
negocio en el mercado y conseguir la aceptación adecuada. Para conocer la aceptación
adecuada del negocio se tuvo que recurrir directamente a los negocios minoristas que se
dedican a la comercialización de repuestos y accesorios para carros. Para este estudio se
empleó la técnica de la encuesta, que estuvo compuesta por diez preguntas, en donde se pudo
obtener información clara y precisa por parte del grupo objetivo. Los resultados que arrojaron
dicha encuesta fueron de que la mayoría de los negocios minoristas adquieren mercadería de
todas las marcas con el fin de llegar a un mayor segmento de mercado, además, se pudo
constatar que la mayoría del grupo objetivo está dispuesto a adquirir los productos del
presente negocio.
Today the imports of automotive products have had an economic impact during the increase in sales and sales items of a range of automotive products in the automotive sector had a reduction in sales and profits so has generated the decrease in imported products that are required by different retail sectors and certain final consumers. In the following work, a business model was designed that commercialized a variety of automotive spare parts of different brands and models in the city of Guayaquil. In the development of the project the problem was analyzed, a market research was carried out to know the acceptance in the development of this business, it has contributed to the growth of the retail companies through the products that commercialize the company, an analysis was developed Internal and external where this business was developed, a financial study was carried out to verify the viability of the project, and selected the best means of communication to give an information business in the market and to obtain the appropriate acceptance. To know the proper acceptance of the business has been made to resort directly to retail businesses that are engaged in the marketing of spare parts and accessories for cars. For this study he used the survey technique, which was composed of the questions, where clear and precise information could be obtained from the target group. The results of the survey were that most of the retail businesses acquire the merchandise of all brands in order to reach a larger market segment; in addition, it was found that the majority of the group is willing to purchase the products of the present business
Today the imports of automotive products have had an economic impact during the increase in sales and sales items of a range of automotive products in the automotive sector had a reduction in sales and profits so has generated the decrease in imported products that are required by different retail sectors and certain final consumers. In the following work, a business model was designed that commercialized a variety of automotive spare parts of different brands and models in the city of Guayaquil. In the development of the project the problem was analyzed, a market research was carried out to know the acceptance in the development of this business, it has contributed to the growth of the retail companies through the products that commercialize the company, an analysis was developed Internal and external where this business was developed, a financial study was carried out to verify the viability of the project, and selected the best means of communication to give an information business in the market and to obtain the appropriate acceptance. To know the proper acceptance of the business has been made to resort directly to retail businesses that are engaged in the marketing of spare parts and accessories for cars. For this study he used the survey technique, which was composed of the questions, where clear and precise information could be obtained from the target group. The results of the survey were that most of the retail businesses acquire the merchandise of all brands in order to reach a larger market segment; in addition, it was found that the majority of the group is willing to purchase the products of the present business
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MODELO DE NEGOCIOS, RESPUESTOS, COMERCIALIZACIÓN, ESTRATEGIAS