Promoción de la música Ecuatoriana en fomento de la identidad nacional entre los estudiantes del 6to de básica de la escuela fiscal mixta Dr. Teodoro Wolf Guayaquil 2015
Fecha
2015-12-06
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Ingienería en Diseño Gráfico.
Resumen
En la última década, los ecuatorianos debido a la influencia extranjera y
la globalización en la que las barreras del idioma y diferencias culturales
se van reduciendo, se parte de las características de la cultura que da
identidad como un pueblo de determinada región. La idea de este
Proyecto consiste en crear una campaña gráfica que incentive y fomente
el consumo de música ecuatoriana desde temprana edad, tiempo en el
que se forma como persona y se relacionan etapas y momentos de la
vida con una determinada melodía que genera valor en lo que se
escucha. Las investigaciones que se han realizado se fundamentan en
los beneficios de la música en la parte emocional y física de los
individuos, tomando la parte emocional como la base principal del éxito
de este proyecto. Las razones que motivaron a crear este proyecto son:
Persuadir a consumir música ecuatoriana y recordar que parte de la
identidad como ecuatorianos, es tener las características que nos definen
como una cultura que va desde nuestras costumbres hasta el gusto por
el consumo de lo nuestro. Incentivar a los jóvenes, creando hábitos en
ellos para que en futuras generaciones sean los implicados en la
enseñanza al gusto por nuestro género musical.
In the last decade, Ecuadorians due to the international influence and globalization in which the language barriers and cultural differences are decreasing, we are lacking of one of the main features of our own culture what give us identity like a society and a determined region. The idea of this project consist in create a graphic campaign that encourages and foments the consumption of Ecuadorian music from an early age, time in which with grew up as individuals and we made up stages and moments of our lives with a determined melody that generates value in what we listen to. Researches that had been made are based in the benefits of music in the emotional and physical part of the individuals, taking the emotional part as the main base of success of this project. The reasons that motivated to create this project are:Persuade to the consumption of Ecuadorian music and recall it as part of our identity as Ecuadorian to have features that defines us as culture that comes from our costumes until our own favoritism to consume ours.Encourage young people, creating habits on them so then the future generations will be the ones implied in teaching some favoritism for our musical genre.
In the last decade, Ecuadorians due to the international influence and globalization in which the language barriers and cultural differences are decreasing, we are lacking of one of the main features of our own culture what give us identity like a society and a determined region. The idea of this project consist in create a graphic campaign that encourages and foments the consumption of Ecuadorian music from an early age, time in which with grew up as individuals and we made up stages and moments of our lives with a determined melody that generates value in what we listen to. Researches that had been made are based in the benefits of music in the emotional and physical part of the individuals, taking the emotional part as the main base of success of this project. The reasons that motivated to create this project are:Persuade to the consumption of Ecuadorian music and recall it as part of our identity as Ecuadorian to have features that defines us as culture that comes from our costumes until our own favoritism to consume ours.Encourage young people, creating habits on them so then the future generations will be the ones implied in teaching some favoritism for our musical genre.
Descripción
Palabras clave
MUSICA ECUATORIANA, IDENTIDAD NACIONAL, CULTURA, FOMENTO, GENERO MUSICAL