El marketing digital como herramienta de promoción de la empresa DMR POWER en redes sociales.
Fecha
2019-08
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El marketing digital en la actualidad es una poderosa herramienta de promoción que usan las empresas para promocionar su marca, servicios y productos en redes sociales; la empresa DMR POWER es una compañía que tiene 20 años en el mercado del “Agua para baterías” y la comercialización de lubricantes, con el paso del tiempo no se integró a las nuevas tecnologías publicitarias y con la llegada de más competencia en su mercado ocasiono una baja en su cartera de clientes y también en las ventas, este proyecto de investigación busca ubicar a la empresa DMR POWER en las plataformas de redes sociales acompañada con estrategias de marketing digital para posesionar su marca, promocionar sus productos y encontrar su segmentación de público objetivo al cual poder promocionar sus productos con el interés de que se conviertan en clientes potenciales para la empresa, para ello se realizó un estudio cuantitativo con encuestas para recoger criterios a gran escala de las personas que directamente adquieren los productos de la empresa y un estudio cualitativo para también recoger criterios de expertos en el tema de marketing digital y así generar una propuesta publicitaria para redes sociales con el objetivo de elaborar estrategias de marketing digital con contenidos para promocionar a la empresa DMR POWER en las redes sociales de Facebook e Instagram.
Today Digital marketing is a powerful promotional tool that companies use to promote their brand, services and products on social networks; the company DMR POWER is a company that has 20 years in the market for “Water for batteries” and the commercialization of lubricants, with the passage of time it was not integrated into new advertising technologies and with the arrival of more competition in its market occasion a decrease in its client portfolio and also in sales, this research project seeks to locate the DMR POWER company on social media platforms accompanied by digital marketing strategies to own your brand, promote your products and find your audience segmentation objective to be able to promote their products with the interest that they become potential customers for the company, for this purpose a quantitative study was carried out with surveys to collect large-scale criteria of people who directly acquire the company's products and a study qualitative to also collect criteria from experts in the field of digital marketing and thus generate a advertising proposal for social networks with the aim of developing digital marketing strategies with content to promote the
Today Digital marketing is a powerful promotional tool that companies use to promote their brand, services and products on social networks; the company DMR POWER is a company that has 20 years in the market for “Water for batteries” and the commercialization of lubricants, with the passage of time it was not integrated into new advertising technologies and with the arrival of more competition in its market occasion a decrease in its client portfolio and also in sales, this research project seeks to locate the DMR POWER company on social media platforms accompanied by digital marketing strategies to own your brand, promote your products and find your audience segmentation objective to be able to promote their products with the interest that they become potential customers for the company, for this purpose a quantitative study was carried out with surveys to collect large-scale criteria of people who directly acquire the company's products and a study qualitative to also collect criteria from experts in the field of digital marketing and thus generate a advertising proposal for social networks with the aim of developing digital marketing strategies with content to promote the
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MARKETING DIGITAL, COMPOSICIÓN VISUAL, REDES SOCIALES
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