Diagnóstico del informativo digital "Un Café Con JJ" y su incidencia en la opinión pública de Guayaquil.
Fecha
2022
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Problema: ¿cómo influyen los contenidos difundidos por el programa “Un Café con JJ” en la opinión pública del Cantón Guayaquil? Objetivo: determinar la influencia de los materiales de interlocución que ejerce el periodismo digital del programa “Un Café con JJ”, sobre la opinión pública del Cantón Guayaquil, y su posterior praxis en la sociedad informativa contemporánea. Hipótesis: la aplicación de una deontología más profesional en los contenidos difundidos por el programa “Un Café con JJ”, incentivará una mayor seguridad en la opinión pública del Cantón Guayaquil. Variables: diagnóstico periodístico del programa "Un Café con JJ"; influencia sobre la opinión pública del Cantón Guayaquil. Tipo: exploratorio y descriptivo. Diseño: no experimental transeccional. Metodología: empirismo - idealismo. Técnicas: se emplean dos técnicas cualitativas que son: entrevista y recursos bibliográficos; y dos técnicas cuantitativas que son: encuesta y escala de Likert. Muestra: no probabilística. Resultados: se confirma que la aplicación de una deontología más profesional en los contenidos difundidos por el programa “Un Café con JJ”, incentivará una mayor seguridad en la opinión pública del Cantón Guayaquil; ya que permite incitar el uso de las herramientas socio informacionales de dicho programa, para que sean ejercidas como prototipo de mejoría en el mismo, en otros medios de comunicación, y en la ciudadanía en general. Propuesta: “El Manual de la Convivencia Periodística”.
Problem: how do the contents disseminated by the program "Un Café con JJ" influence the public opinion of the Guayaquil Canton? Objective: to determine the influence of the dialogue materials exerted by the digital journalism of the program "A Coffee With JJ", on the public opinion of the Guayaquil Canton, and its subsequent praxis in the contemporary information society. Hypothesis: the application of a more professional deontology in the contents disseminated by the program "A Coffee With JJ", will encourage greater security in the public opinion of the Guayaquil Canton. Variables: journalistic diagnosis of the program ""A Coffee With JJ"; influence on the public opinion of the Guayaquil Canton. Type: exploratory and descriptive. Design: non-experimental transectional. Methodology: empiricism - idealism. Techniques: two qualitative techniques are used: interview and bibliographical resources; and two quantitative techniques that are: survey and Likert scale. Sample: non-probabilistic. Results: it is confirmed that the application of a more professional deontology in the contents disseminated by the program "A Coffee With JJ", will encourage greater security in the public opinion of the Guayaquil Canton; since it allows inciting the use of the socio-informational tools of said program, so that they are exercised as a prototype for improvement in it, in other media, and in the general public. Proposal: “The Journalistic Coexistence Manual”.
Problem: how do the contents disseminated by the program "Un Café con JJ" influence the public opinion of the Guayaquil Canton? Objective: to determine the influence of the dialogue materials exerted by the digital journalism of the program "A Coffee With JJ", on the public opinion of the Guayaquil Canton, and its subsequent praxis in the contemporary information society. Hypothesis: the application of a more professional deontology in the contents disseminated by the program "A Coffee With JJ", will encourage greater security in the public opinion of the Guayaquil Canton. Variables: journalistic diagnosis of the program ""A Coffee With JJ"; influence on the public opinion of the Guayaquil Canton. Type: exploratory and descriptive. Design: non-experimental transectional. Methodology: empiricism - idealism. Techniques: two qualitative techniques are used: interview and bibliographical resources; and two quantitative techniques that are: survey and Likert scale. Sample: non-probabilistic. Results: it is confirmed that the application of a more professional deontology in the contents disseminated by the program "A Coffee With JJ", will encourage greater security in the public opinion of the Guayaquil Canton; since it allows inciting the use of the socio-informational tools of said program, so that they are exercised as a prototype for improvement in it, in other media, and in the general public. Proposal: “The Journalistic Coexistence Manual”.
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COMUNICACIÓN DIGITAL, DEONTOLOGÍA PROFESIONAL PERIODÍSTICA, OPINIÓN PÚBLICA