Creación de una empresa Jarelyn para la confección de ropa exclusiva para niños marca MIIO
Fecha
2013-08-28
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia
Resumen
El proyecto se ha planteado en base a la demanda insatisfecha o
desatendidoque existe en la ciudad de Guayaquil que desea adquirir ropa para
niños de 2 a 10 años de calidad y de bajo precio, también se observa que las
marcas circulantes en mercado local son extranjeras y no se reconoce una marca
ecuatoriana, En el mercado no existe una empresa que se dedique exclusivamente
a confeccionar ropa infantil.
Los talleres existentes en la ciudad de Guayaquil se dedican a prestar
servicio o confeccionan solo por obras o pedidos y no una manufactura continua y
exclusiva, ya que no se especializan en una sola línea.
El maestro artesanal en el área de corte y confección no está capacitado
exclusivamente en ropa infantil sino que el aprendizaje es en general.
La solución que propone el proyecto es la de crear una empresa con el
nombre de JARELYN que confeccione exclusivamente ropa para niños con su
propia marca MIIO (una palabra muy común en los niños), cubriendo los
estándares de calidad, comodidad, textura y diseños, que guste al consumidor y
ser preferido ante los demás.
Jarelynropa de niños, después de una intensiva investigación desarrolla
una amplia colección que abarca prendas exteriores desde la talla 2 hasta la talla
de 10 años con diseños que se componen de telas de la mejor calidad existentes en
el mercado, además de realizar todo el proceso de fabricación en Guayaquil con
una importante carga artesanal en cada una de las prendas.
El éxito que el proyecto busca es que la marca sea reconocida en el
mercado por la exquisita combinación de calidad y buen gusto.
The project has been raised based on the unmet or desatendidoque exists in the city of Guayaquil you want to purchase clothing children 2-10 years of quality and low price, we also observe that the circulating in local market brands are not recognized foreign brand Ecuador, on the market there is a company engaged exclusively to make children's clothes. The existing workshops in the city of Guayaquil are dedicated to providing They make service requests only for works or not a continuous manufacturing exclusive, since not specialize in a single line. The master craftsmanship in the sewing area is not trained exclusively on children's clothing but is learning in general. The solution proposed by the project is to create a company with the Compile JARELYN name that only your children's clothes own brand Miio (a word common in children), covering the standards of quality, comfort, texture and designs, like the consumer and be preferred to others. Jarelynropa children, after intensive research develops extensive outerwear collection spanning from size 2 to size 10 years with designs that are composed of the best quality fabrics existing the market, in addition to the entire manufacturing process in Guayaquil craft a significant burden in each of the garments. The success of the project aims is that the brand is recognized in the market by the exquisite combination of quality and good taste.
The project has been raised based on the unmet or desatendidoque exists in the city of Guayaquil you want to purchase clothing children 2-10 years of quality and low price, we also observe that the circulating in local market brands are not recognized foreign brand Ecuador, on the market there is a company engaged exclusively to make children's clothes. The existing workshops in the city of Guayaquil are dedicated to providing They make service requests only for works or not a continuous manufacturing exclusive, since not specialize in a single line. The master craftsmanship in the sewing area is not trained exclusively on children's clothing but is learning in general. The solution proposed by the project is to create a company with the Compile JARELYN name that only your children's clothes own brand Miio (a word common in children), covering the standards of quality, comfort, texture and designs, like the consumer and be preferred to others. Jarelynropa children, after intensive research develops extensive outerwear collection spanning from size 2 to size 10 years with designs that are composed of the best quality fabrics existing the market, in addition to the entire manufacturing process in Guayaquil craft a significant burden in each of the garments. The success of the project aims is that the brand is recognized in the market by the exquisite combination of quality and good taste.