Desarrollo de estrategias publicitarias para el almacén “Tornearnos” de la Ciudad de Quevedo, provincia los ríos
Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las instalaciones del almacén TORNIPERNOS se encuentran ubicadas en la ciudad de Quevedo, provincia de Los Ríos, esta empresa realiza una actividad comercial destinada a la venta a nivel nacional e internacional de herramientas y repuestos automovilísticos.
En el presente proyecto se busca realizar un estudio financiero del almacén, que permita conocer la situación económica actual de este almacén y los puntos críticos que han influido en el decrecimiento de las ventas de productos metalmecánicos, que a través de una observación directa e indirecta en el lugar se pudieron establecer las causas de dicha problemática. Además, el presente estudio pretende establecer lineamientos que permitan al almacén TORNIPERNOS implementar estrategias publicitarias con el fin de cambiar su imagen corporativa haciéndola más atractiva para los clientes, también se buscar dar a conocer todos los servicios que presta y la alta gama de productos ofertados en los diferentes sectores cercanos a la provincia de los Ríos.
Por medio de la descripción de los antecedentes de estudio, marco teórico-metodológico y sus enfoques, bases documentales y bibliográficas se determinará el estado actual de la problemática que se aborda en esta investigación; con el fin de determinar los lineamientos que incrementen la demanda de productos del almacén TORNIPERNOS. A través de los resultados obtenidos en las encuestas se definirá la propuesta, estrategias, conclusiones y recomendaciones que deben aplicar los involucrados en la presente investigación.
TORNIPERNOS warehouse facilities are located in the city of Quevedo, province of Los Rios, this company makes a commercial activity on sale at national and international level tools and auto parts. In this Project it seeks to make a financial study of the store, the same as to show the current economic situation in this store and the critical points that have influenced the decrease in sales of metalworking products, through direct observation and indirectly in the place they could establish the causes of this problem. Furthermore, this study aims to establish guidelines that allow the TORNIPERNOS store implement advertising and marketing strategies in order to change its corporate image making it more attractive for customers, will also seek to publicize all its services and high-end products offered in different province near the Rivers sectors. Through the description of the background of study, theoretical and methodological framework and approaches, documentary and bibliographic databases the current state of the problem addressed in this research will be determined; in order to determine the guidelines that increase the demand for warehouse TORNIPERNOS. Through the results of the surveys the proposal, strategies, conclusions and recommendations to be implemented by those involved in this business plan will be defined.
TORNIPERNOS warehouse facilities are located in the city of Quevedo, province of Los Rios, this company makes a commercial activity on sale at national and international level tools and auto parts. In this Project it seeks to make a financial study of the store, the same as to show the current economic situation in this store and the critical points that have influenced the decrease in sales of metalworking products, through direct observation and indirectly in the place they could establish the causes of this problem. Furthermore, this study aims to establish guidelines that allow the TORNIPERNOS store implement advertising and marketing strategies in order to change its corporate image making it more attractive for customers, will also seek to publicize all its services and high-end products offered in different province near the Rivers sectors. Through the description of the background of study, theoretical and methodological framework and approaches, documentary and bibliographic databases the current state of the problem addressed in this research will be determined; in order to determine the guidelines that increase the demand for warehouse TORNIPERNOS. Through the results of the surveys the proposal, strategies, conclusions and recommendations to be implemented by those involved in this business plan will be defined.
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FACTIBILIDAD, MARKETING, ESTRATEGIA, PROMOCIÓN