La exportación con valor agregado de la ciruela costeña
Fecha
2013
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Universidad de Guayaquil Facultad de Filosofía, Letras y Ciencias de la Educación
Resumen
Como somos un país agrícola, nuestro territorio cuenta con una diversidad de cultivos
principalmente en los sectores rurales como es la Parroquia Simón Bolívar del Cantón y
Provincia de Santa Elena, sector que no cuenta con el apoyo de entidades Gubernamentales
y que carecen de conocimientos y manejo de las técnicas para exportar sus productos.
Según estudios realizados en esta localidad se ha detectado una problemática que consiste
en lo siguiente: Los pequeños productores de ciruela costeña en tiempo de cosecha anual
(Agosto – Diciembre).Este producto sufre una perdida en la mata debido a que su precio es
muy bajo
Por tal motivo y en vista de esta problemática nuestra investigación se basa en el Diseño de
una Guía de Exportación a los Pequeños Productores de Mermelada Artesanal de Ciruela
Costeña.
Esta investigación se basa en fundamento: Epistemológico, Sociológicos, Psicológicos y
Andragógico, así como también la base legal de la Constitución de la Republica, Ley Agraria
.Ley de educación Superior.
Este proyecto será factible para los pequeños productores de esta localidad ya que contaran
con una herramienta de apoyo para comercializar su producto a nivel nacional.
Este producto que se pierde en la mata será utilizado como materia prima para la
elaboración de la mermelada artesanal, ya que estos productores mediante esta guía
tendrán una nueva visión de exportar la ciruela costeña con valor agregado.
Según estudios realizados los productores de ciruela costeña están de acuerdo de que su
producto ingrese a mercados nacionales siempre y cuando se le capacite con la ayuda de
entidades Gubernamentales.
Los pequeños productores tendrán una mejor calidad de vida incrementando su producción
y generaran tasa de empleo a su comunidad para el buen desarrollo y buen vivir.
As we are an agricultural country, our territory has a diversity of crops mainly in rural areas such as the Simon Bolivar Canton Parish and Province of Santa Elena, a sector that has the support of governmental institutions and lack of knowledge and management techniques to export their products. Studies in this town has detected a problem that is as follows: The small coastal plum producers in annual harvest time (August to December). This product suffers a loss in the bush because its price is very low For this reason and in view of this problem our research is based on the design of an export permit Smallholders Plum Jam Coastal Craft. This research is based on foundation: Epistemological, Sociological, Psychological and Andragogic, as well as the legal basis of the Constitution of the Republic, Land Law. Higher Education Act. This project will be feasible for small farmers in this town and that enjoyed a support tool to market your product nationally. This product is lost in the forest will be used as feedstock for the manufacture of artisanal jam because these producers through this guide will have a new vision of coastal plum export the value-added. According to research coastal plum producers agree that their product to enter national markets as long as you train with the help of governmental entities. Small farmers will have a better quality of life by increasing its production and generate employment rate your community for the good development and good living
As we are an agricultural country, our territory has a diversity of crops mainly in rural areas such as the Simon Bolivar Canton Parish and Province of Santa Elena, a sector that has the support of governmental institutions and lack of knowledge and management techniques to export their products. Studies in this town has detected a problem that is as follows: The small coastal plum producers in annual harvest time (August to December). This product suffers a loss in the bush because its price is very low For this reason and in view of this problem our research is based on the design of an export permit Smallholders Plum Jam Coastal Craft. This research is based on foundation: Epistemological, Sociological, Psychological and Andragogic, as well as the legal basis of the Constitution of the Republic, Land Law. Higher Education Act. This project will be feasible for small farmers in this town and that enjoyed a support tool to market your product nationally. This product is lost in the forest will be used as feedstock for the manufacture of artisanal jam because these producers through this guide will have a new vision of coastal plum export the value-added. According to research coastal plum producers agree that their product to enter national markets as long as you train with the help of governmental entities. Small farmers will have a better quality of life by increasing its production and generate employment rate your community for the good development and good living
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Palabras clave
EXPORTACIÓN, CIRUELAS