A framework for PEST analysis based on fuzzy decision maps
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2018
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Actualmente el marco de trabajo del análisis PEST
solo provee una idea general de las condiciones
macro-ambientales de un compañía o proyecto. En el
presente trabajo se propone un nuevo modelo para el
análisis PEST basado en los mapas de decisión
difusos. El marco de trabajo propuesta está
compuesto de cinco actividades. Se desarrolla un
estudio de caso basado en un proyecto de agricultura
vertical. Trabajos futuros se centrarán en la inclusión
del análisis de escenarios al modelo propuesto
Currently PEST analysis framework provides mainly a general idea about the macro environmental conditions and situation of a company or project. In this paper, a new model for PEST analysis is presented based on fuzzy decision maps. The proposed framework is composed of five activities obtaining a ranking of factors. A case study for a vertical farming project was presented, allowing to rank factor according to importance. Further works will concentrate extending the model for incorporating scenario analysis
Currently PEST analysis framework provides mainly a general idea about the macro environmental conditions and situation of a company or project. In this paper, a new model for PEST analysis is presented based on fuzzy decision maps. The proposed framework is composed of five activities obtaining a ranking of factors. A case study for a vertical farming project was presented, allowing to rank factor according to importance. Further works will concentrate extending the model for incorporating scenario analysis
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ANALISIS PEST, MAPAS DE DECISIÓN DIFUSOS, MAPAS COGNITIVOS DIFUSOS