Branding, en el posicionamiento de marca de la empresa de catering MAXIEVENTOS del cantón Durán en el año 2019.
Fecha
2019-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El actual trabajo de investigación tiene como objetivo, rediseñar la marca de la empresa de catering MAXIEVENTOS del cantón Durán, la misma que pese a estar presente en el mercado local varios años, carece de una imagen corporativa idónea, que la sitúe a la par con empresas de similares características. Luego de un análisis se comprobó la imperante necesidad de un cambio coherente de su línea gráfica, que posiciones de mejor manera su servicio y para posteriormente poder realizar una campaña digital en redes sociales, donde se podrá ofrecer sus servicios de organización de eventos sociales y empresariales. El presente trabajo logrará que MAXIEVENTOS cuente con un logotipo que reúna los elementos identificativos de una empresa de catering, una tipografía estandarizada, no solo en su papelería, también en uniformes y material publicitario. La investigación para obtener el mejor resultado se realizará mediante encuestas a clientes que recurren habitualmente a este tipo de servicio, bajo el método cuanti-cualitativo.
The current research work aims to redesign the brand of the catering company MAXIEVENTOS of the Durán canton, the same that despite being present in the local market for several years, lacks an ideal corporate image, which puts it on par with Companies with similar characteristics. After an analysis, the imperative need for a coherent change in its graphic line was confirmed, which positions could best serve its service and subsequently to be able to carry out a digital campaign on social networks, where it will be possible to offer its services for organizing social and business events . This work will ensure that MAXIEVENTOS has a logo that gathers the identifying elements of a catering company, a standardized typeface, not only in its stationery, but also in uniforms and advertising material. The investigation to obtain the best result will be carried out by means of surveys of clients that usually resort to this type of service, under the quantitative-qualitative method.
The current research work aims to redesign the brand of the catering company MAXIEVENTOS of the Durán canton, the same that despite being present in the local market for several years, lacks an ideal corporate image, which puts it on par with Companies with similar characteristics. After an analysis, the imperative need for a coherent change in its graphic line was confirmed, which positions could best serve its service and subsequently to be able to carry out a digital campaign on social networks, where it will be possible to offer its services for organizing social and business events . This work will ensure that MAXIEVENTOS has a logo that gathers the identifying elements of a catering company, a standardized typeface, not only in its stationery, but also in uniforms and advertising material. The investigation to obtain the best result will be carried out by means of surveys of clients that usually resort to this type of service, under the quantitative-qualitative method.
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Palabras clave
DISEÑO, MARKETING DIGITAL, REDES SOCIALES, CATERING
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