El comercio electrónico en el fortalecimiento del aprendizaje interactivo
Fecha
2019
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Universidad de Guayaquil Facultad de Filosofía, Letras y Ciencias de la Educación
Resumen
La presente investigación se llevó a cabo en la Unidad Educativa Universitaria Dr. Francisco Huerta Rendón de la ciudad de Guayaquil, donde se buscó conocer los factores que han generado un insuficiente aprendizaje interactivo que repercute en el desconocimiento del comercio electrónico por parte de los estudiantes de tercer año de bachillerato, esto a partir de la determinación de objetivos y justificativos que permitieron establecer las metas del estudio. Para esto se empezó con la estructuración del contenido teórico mediante la revisión de fuentes bibliográficas para extender los conocimientos que reflejen la importancia de emplear estrategias interactivas para una mejor manera de aprender, así como también una metodología que involucro a una autoridad, 5 docentes y 32 estudiantes para llevar a cabo el estudio de campo mediante encuestas y entrevistas que ayudaron a llegar a la conclusión de la importancia de un taller de marketing digital para el lanzamiento de un producto de exportación
The present investigation was carried out in the Dr. Francisco Huerta Rendón University Educational Unit of the city of Guayaquil, where it was sought to know the factors that have generated an insufficient interactive learning that affects the ignorance of the electronic commerce on the part of the students of third year of baccalaureate, this from the determination of objectives and justifications that allowed to establish the goals of the study. For this, the structuring of the theoretical content was started by reviewing bibliographical sources to extend the knowledge that reflects the importance of using interactive strategies for a better way of learning, as well as a methodology that involves an authority, 5 teachers and 32 Students to carry out the field study through surveys and interviews that helped to reach the conclusion of the importance of a digital marketing workshop for the launch of an export product
The present investigation was carried out in the Dr. Francisco Huerta Rendón University Educational Unit of the city of Guayaquil, where it was sought to know the factors that have generated an insufficient interactive learning that affects the ignorance of the electronic commerce on the part of the students of third year of baccalaureate, this from the determination of objectives and justifications that allowed to establish the goals of the study. For this, the structuring of the theoretical content was started by reviewing bibliographical sources to extend the knowledge that reflects the importance of using interactive strategies for a better way of learning, as well as a methodology that involves an authority, 5 teachers and 32 Students to carry out the field study through surveys and interviews that helped to reach the conclusion of the importance of a digital marketing workshop for the launch of an export product
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Palabras clave
COMERCIO ELECTRONICO, APRENDIZAJE INTERACTIVO, TALLER
Citación
APA