“Obsolescencia percibida de los smartphones y su influencia en los hábitos de compra”
Fecha
2022-09
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente estudio abarca un análisis sobre los hábitos de compra de dispositivos
móviles inteligentes o smartphones ante la obsolescencia percibida, que se caracteriza como un
tipo de comportamiento basado en comprar productos novedosos sustituyendo artículos pasados
cuyos ciclos de vida no se encuentren obsoletos o descompuestos. El objetivo de este trabajo es
conocer cuáles son los factores que influyen en la decisión de compra de smartphones e
identificar si la obsolescencia percibida es una de las causas que induce en la elección de uno de
estos productos. Para llevar a cabo la investigación, se definió un diseño descriptivo, en donde se
utilizaron técnicas investigativas mixtas, abarcando enfoques cuantitativos y cualitativos, con la
intención de obtener datos específicos que ayuden a determinar si esta percepción de
obsolescencia está presente en los consumidores de smartphone e influye en sus hábitos de
compra.
The present study includes an analysis about the purchase habits of smartphones in the face of perceived obsolescence, which is characterized as a type of behavior based on buying new products replacing old items whose life cycles are not obsolete or out of date. The aim of this work is to know what are the factors that influence the purchase decision of smartphones and to identify whether perceived obsolescence is one of the causes that induces the choice of one of these products. To carry out the research, a descriptive design was defined, where mixed research techniques were used, covering quantitative and qualitative approaches, with the intention of obtaining specific data to help determine whether this perception of obsolescence is present in smartphone consumers and influences their purchasing habits.
The present study includes an analysis about the purchase habits of smartphones in the face of perceived obsolescence, which is characterized as a type of behavior based on buying new products replacing old items whose life cycles are not obsolete or out of date. The aim of this work is to know what are the factors that influence the purchase decision of smartphones and to identify whether perceived obsolescence is one of the causes that induces the choice of one of these products. To carry out the research, a descriptive design was defined, where mixed research techniques were used, covering quantitative and qualitative approaches, with the intention of obtaining specific data to help determine whether this perception of obsolescence is present in smartphone consumers and influences their purchasing habits.
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COMPORTAMIENTO DEL CONSUMIDOR, OBSOLESCENCIA PERCIBIDA, MARCA, MERCADO TECNOLÓGICO
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