Análisis de las exportaciones de flores ecuatorianas hacia Rusia durante el periodo 2019-2023
Fecha
2023
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
Durante la pandemia del COVID-19 y la guerra de Rusia frente a Ucrania hizo que las exportaciones de flores ecuatorianas hacia el mercado ruso cayeran rápidamente, de modo que para analizar esta problemática se planteó como objetivo Realizar un análisis de las exportaciones de flores ecuatorianas hacia Rusia durante el periodo 2019-2023 con un diseño metodológico cualitativo aplicando la técnica de la entrevista y el cuestionario como instrumento para conocer la situación de los importadores de flores que se dio en ese determinado periodo y se determinó que las flores ecuatorianas dejaron de importarse por el cierre de los puertos, por lo tanto como propuesta para mejorar las importaciones de flores se diseñó una estrategia de mercado enfocada en la realización de publicidad digital.
During the COVID-19 pandemic and Russia's war against Ukraine, Ecuadorian flower exports to the Russian market fell rapidly, so to analyze this problem, the objective was to carry out an analysis of Ecuadorian flower exports to Russia during the period 2019-2023 with a qualitative methodological design applying the interview technique and the questionnaire as an instrument to know the situation of flower importers that occurred in that certain period and it was determined that Ecuadorian flowers stopped being imported due to the closure of ports, therefore, as a proposal to improve flower imports, a market strategy was designed focused on digital advertising.
During the COVID-19 pandemic and Russia's war against Ukraine, Ecuadorian flower exports to the Russian market fell rapidly, so to analyze this problem, the objective was to carry out an analysis of Ecuadorian flower exports to Russia during the period 2019-2023 with a qualitative methodological design applying the interview technique and the questionnaire as an instrument to know the situation of flower importers that occurred in that certain period and it was determined that Ecuadorian flowers stopped being imported due to the closure of ports, therefore, as a proposal to improve flower imports, a market strategy was designed focused on digital advertising.
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Palabras clave
GUERRA EN EURASIA, EXPORTACIÓN, FLORES ECUATORIANAS, MERCADO RUSO, ESTRATEGIA DE MERCADO