Plan De Negocio Para La Comercialización De Medicina Natural Omega 6 Con Suplementos Alimenticios, Vitaminas Y Minerales
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2022-04
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente proyecto tiene como finalidad la realización de un plan de negocio para y comercialización de un producto a base de aceites vegetales tales como omega 6 con suplementos alimenticios con vitaminas y minerales, la metodología utilizada en este proyecto de titulación es analítico–descriptivo porque permitió el análisis de encuestas realizadas a un sin número de personas el desarrollo de un nuevo producto y elaboración de un producto a base de aceites vegetales tales como la omega 6 con suplementos alimenticios vitaminas y minerales el proyecto promoverá el desarrollo de la matriz productiva tanto en el sector económico primario y actividad económica. Para determinar la viabilidad del proyecto, se realizó una investigación a nivel de mercado teniendo en cuenta las preferencias de marcas y potenciales competidores, lo que nos permitió desarrollar un plan de negocio que nos permita ser líderes en el mercado de fabricación de medicinas naturales orientadas a la creación de una empresa de tal naturaleza.
Asimismo, es posible observar el comportamiento que ha tenido el público ecuatoriano en los últimos 10 años en relación a la industria farmacéutica, en el cual existe una evidente oportunidad de mercado para crear una empresa que fabrique, distribuya y promueva medicinas naturales. La factibilidad del proyecto facilitara la fabricación de medicinas naturales, aunque la idea de fabricar medicinas naturales de bajo costo y buena calidad es un desafío que tendríamos que lograr para logar los objetivos planteados y ser líderes en el mercado aplicando las estrategias adecuadas para lograr los objetivos.
Te purpose of this proyect is to carry out a business plan for comercialization of a product based on vegetables oils such as Omega 6 with nutricional suppements with vitamins and minerals, the methodology used in this degree proyect is analytical-descriptive because it allowed the analysis of surveys carried out on a number of people, the develoment of a new product and elaboration of a product based on vegetable oils such as Omega 6 with nutritional supplements,vitamins and minerals,the proyect will promote the development of the productive matrix both the primary economic sector and economic activity. To determine the viability of the proyect, an investigation was carried out at the market level taking into account the preferences of brands and potential competitors, which allowed us to develop a bussiness plan that allows us to be leader in the markets for the manufacture of natural medicines oriented towards the creation of a company of this nature. Likewise, it is posible to observe the behavior that the Ecuadorian public has had in the last 10 years in relation to the pharmaceutical industry, in which there is an obvious market opportunity to créate a company that manufactures, distributes and promotes natural medicines. The feasibility of the product would facilite the manufacture of natural medicines, although the idea of manufacturing low-cost and good quality natural medicines is a challenge that we would have to achieve in order to achieve the objetives set and be market leaders applying the appropriate strategies to achieve the objetives.
Te purpose of this proyect is to carry out a business plan for comercialization of a product based on vegetables oils such as Omega 6 with nutricional suppements with vitamins and minerals, the methodology used in this degree proyect is analytical-descriptive because it allowed the analysis of surveys carried out on a number of people, the develoment of a new product and elaboration of a product based on vegetable oils such as Omega 6 with nutritional supplements,vitamins and minerals,the proyect will promote the development of the productive matrix both the primary economic sector and economic activity. To determine the viability of the proyect, an investigation was carried out at the market level taking into account the preferences of brands and potential competitors, which allowed us to develop a bussiness plan that allows us to be leader in the markets for the manufacture of natural medicines oriented towards the creation of a company of this nature. Likewise, it is posible to observe the behavior that the Ecuadorian public has had in the last 10 years in relation to the pharmaceutical industry, in which there is an obvious market opportunity to créate a company that manufactures, distributes and promotes natural medicines. The feasibility of the product would facilite the manufacture of natural medicines, although the idea of manufacturing low-cost and good quality natural medicines is a challenge that we would have to achieve in order to achieve the objetives set and be market leaders applying the appropriate strategies to achieve the objetives.
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PLAN DE NEGOCIO, COMERCIALIZACIÓN, OMEGA 6
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APA