Estrategias de Marketing para el posicionamiento del Voleibol en la ciudad de Guayaquil.
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2022-03
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Universidad de Guayaquil: Facultad de Comunicación Social
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La presente investigación busca establecer estrategias de marketing deportivo para la disciplina voleibol en la ciudad de Guayaquil, con el objetivo de lograr el reconocimiento en la población en general, que a su vez este sea recordado y tomado en cuenta como una actividad recreativa en los ciudadanos. El deporte tiene la acogida suficiente por parte de los niños y jóvenes de la ciudad.
Las estrategias de marketing están enfocadas en el posicionamiento en la industria del deporte voleibol, logrando esto a través de acciones convenientes, que según los resultados obtenidos se recomienda la implantación de páginas web ya que las escuelas no cuentan con esta opción, y contenido creativo en las redes sociales para que generen interés en el público. Por otra parte, hacer uso de marcas patrocinadoras que ayuden en diferentes actividades que se plantean realizar, así mismo buscar ayuda del Gobierno para que invierta en el deporte.
This research seeks to establish sports marketing strategies for the discipline of volleyball in the city of Guayaquil, with the aim of achieving recognition in the general population, which in turn is remembered and taken into account as a recreational activity in citizenship.The sport is well received by the children and young people of the city. Marketing strategies are focused on positioning in the volleyball sports industry, achieving it through convenient actions, which according to the results obtained, the implementation of web pages is recommended since schools do not have this option, and creative content. in social networks to generate interest in the public. On the other hand, make use of sponsoring brands that help in the different activities that it suggests carrying out, likewise, seek help from the Government to invest in sports.
This research seeks to establish sports marketing strategies for the discipline of volleyball in the city of Guayaquil, with the aim of achieving recognition in the general population, which in turn is remembered and taken into account as a recreational activity in citizenship.The sport is well received by the children and young people of the city. Marketing strategies are focused on positioning in the volleyball sports industry, achieving it through convenient actions, which according to the results obtained, the implementation of web pages is recommended since schools do not have this option, and creative content. in social networks to generate interest in the public. On the other hand, make use of sponsoring brands that help in the different activities that it suggests carrying out, likewise, seek help from the Government to invest in sports.
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POSICIONAMIENTO, MARKETING DEPORTIVO, ESTRATEGIAS, VOLEIBOL
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