Plan de negocio para la apertura de una empresa en diseño de interiores en el sector centro – sur de la Ciudad de Guayaquil
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto está relacionado con el sector de servicios y comercialización de
productos, se enfoca en la decoración de interiores teniendo como materia prima principal
la madera por su calidad y belleza para la elaboración de sus artículos logrando amoblar y
decorar los hogares; la decoración de Interiores, en la actualidad ocupa una posición
importante en nuestro medio, la misma que ha mejorado con el paso del tiempo, esta rama
de negocio busca de forma estratégica aprovechar cada espacio del hogar de manera
inteligente, organizada, y por supuesto manteniendo armonía y confort dando una sensación
de bienestar. La empresa se ubicará en el sector centro sur de la ciudad de Guayaquil,
Ecuador ya que se pudo evidenciar la cantidad de clientes desatendidos en esta zona que no
cuentan con una empresa que brinde asesoría, una gama extensa de productos de buena
calidad para decorar los hogares, servicios de remodelación y que la misma se adapte al
gusto y presupuesto de los clientes. El objetivo de este proyecto es la creación de la
empresa “Disant Home” la cual brindará servicio de decoración y productos elaborados
principalmente en madera para poder satisfacer las necesidades de los habitantes del sector
centro sur de la ciudad de Guayaquil. Para desarrollar este plan de negocios se utilizó la
investigación exploratoria y descriptiva, la metodología aplicada en esta investigación fue
cuantitativa, se realizó una encuesta, la misma que fue destinada a 383 habitantes del
sector, los resultados de este estudio de mercado nos indican que el proyecto es viable.
The present project is related to the sector of services and commercialization of products, it focuses on the decoration of Interiors having as a main raw material the wood for its quality and beauty for the elaboration of its articles achieving to furnish and decorate homes. Interior decoration currently occupies an important position in our environment, which has improved over time. This business Branch strategically seeks to take advantage of each space in our homes in an intelligent, organized way, and of course maintaining harmony and comfort, giving us a sense of well-being. According to the aforementioned, the company will be located in the South Central sector of the City of Guayaquil, Ecuador since it was possible to demonstrate the amount of unattended clients in this zone that do not have a company that provides advice, an extensive range of Good quality products to decorate their homes, remodeling services and that it suits the taste and budget of customers. The objective of this project is the creation of the company “Disant Home” which will provide decoration and products made mainly of wood to meet the needs of the inhabitants of the south-central sector of the city of Guayaquil. To develop this business plan, exploratory and descriptive research was used. The methodology applied in this research was quantitative and one survey was conducted. The same one that were destined to 383 inhabitants of the sector, the results of this market study indicate that the project is viable.
The present project is related to the sector of services and commercialization of products, it focuses on the decoration of Interiors having as a main raw material the wood for its quality and beauty for the elaboration of its articles achieving to furnish and decorate homes. Interior decoration currently occupies an important position in our environment, which has improved over time. This business Branch strategically seeks to take advantage of each space in our homes in an intelligent, organized way, and of course maintaining harmony and comfort, giving us a sense of well-being. According to the aforementioned, the company will be located in the South Central sector of the City of Guayaquil, Ecuador since it was possible to demonstrate the amount of unattended clients in this zone that do not have a company that provides advice, an extensive range of Good quality products to decorate their homes, remodeling services and that it suits the taste and budget of customers. The objective of this project is the creation of the company “Disant Home” which will provide decoration and products made mainly of wood to meet the needs of the inhabitants of the south-central sector of the city of Guayaquil. To develop this business plan, exploratory and descriptive research was used. The methodology applied in this research was quantitative and one survey was conducted. The same one that were destined to 383 inhabitants of the sector, the results of this market study indicate that the project is viable.
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DECORACIÓN, DISEÑO, FORESTACIÓN