Plan de mejora en los procesos productivos de la Empresa Metálicas Gaby S.A.
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2006-03-10
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
El objetivo de esta tesis es: efectuar un diagnóstico de la situación actual de los procesos productivos en la línea de fabricación de sillas de la empresa Metálicas Gaby S.A. y presentar una propuesta tendiente a incrementar la productividad. Para el efecto se ha analizado cada uno de los factores que agregan valor al producto, en referencia a los procesos de logística interna y externa, las operaciones para transformar el bien, el servicio y las actividades de mercadotecnia, mediante la cadena de valor, para posteriormente realizar un análisis externo con la herramienta de las cinco Fuerzas de Porter, además de la aplicación de varios métodos, entre los que se citan: flujogramas, diagramas de proceso, análisis FODA, gráficas de pastel y barras. Los problemas de mayor importancia detectados en el estudio, con la ayuda de los diagramas causa efecto y de Pareto, fueron la inaplicación de técnicas de mercadotecnia como publicidad, promoción, investigación del mercado, etc., además de las devoluciones, desperdicio y atrasos en la entrega de artículos, ocasionados por la falta de un sistema de control de calidad y de inventarios. Los costos de los problemas han ascendido a la cifra de $7.996,07. Se ha propuesto la aplicación de un plan de mercadotecnia, que incluya el diagnóstico del mercado, su segmentación, el establecimiento de políticas y objetivos de mercadotecnia, así como la elaboración del plan maestro de ventas y el plan de producción, que incluyan la retroalimentación del cliente, sumado a la puesta en marcha de un sistema de control de calidad y de inventarios, utilizando el diagrama de Gantt como técnica para la programación de actividades del plan. Las soluciones propuestas incrementarán las ventas en un 10%, aumentando la participación en el mercado desde 1,50% actual hasta 3,66% durante los 3 años de duración de la misma, reduciendo las devoluciones y los atrasos en la entrega, para lo cual se deberá invertir la suma de $1.820,00, la cual se recupera en el periodo de 23 meses, generando una Tasa Interna de Retorno de 48,36% y un Valor Actual Neto de $3.226,59, lo que hace factible y conveniente la puesta en marcha de la solución planteada en el estudio.
The aim of this thesis is to make a diagnosis of the current situation of production processes in the manufacturing line of chairs Gaby SA Metal Company and submit a proposal to increase productivity. For this purpose we have analyzed each of the factors that add value to the product, referring to the processes of internal and external logistics, operations to transform the good, service and marketing activities through the value chain to then perform an external analysis tool Porter's five forces, in addition to the application of several methods, including those cited: flowcharts, process diagrams, SWOT analysis, pie charts and bar. The major problems identified in the study, with the help of cause and effect diagrams and Pareto were not applying marketing techniques such as advertising, promotion, market research, etc., plus returns, waste and delays in delivery of items, caused by the lack of a system of quality control and inventory. The costs of the problems amounted to a figure of $ 7,996.07. Has proposed the implementation of a marketing plan, including diagnostics market segmentation, establishing policies and objectives of marketing, and the development of the master plan sales and production plan, including feedback customer, added to the implementation of a system of quality control and inventory, using the Gantt chart as a technique for programming activities plan. The proposed solutions will increase sales by 10%, increasing market share from 1.50% today to 3.66% during the 3-year duration of the same, reducing returns and delays in delivery, for which must invest the sum of $ 1,820.00, which is recovered in the 23-month period, generating an Internal Rate of Return of 48.36% and a net present value of $ 3,226.59, which makes it feasible and desirable implementation of the solution proposed in the study.
The aim of this thesis is to make a diagnosis of the current situation of production processes in the manufacturing line of chairs Gaby SA Metal Company and submit a proposal to increase productivity. For this purpose we have analyzed each of the factors that add value to the product, referring to the processes of internal and external logistics, operations to transform the good, service and marketing activities through the value chain to then perform an external analysis tool Porter's five forces, in addition to the application of several methods, including those cited: flowcharts, process diagrams, SWOT analysis, pie charts and bar. The major problems identified in the study, with the help of cause and effect diagrams and Pareto were not applying marketing techniques such as advertising, promotion, market research, etc., plus returns, waste and delays in delivery of items, caused by the lack of a system of quality control and inventory. The costs of the problems amounted to a figure of $ 7,996.07. Has proposed the implementation of a marketing plan, including diagnostics market segmentation, establishing policies and objectives of marketing, and the development of the master plan sales and production plan, including feedback customer, added to the implementation of a system of quality control and inventory, using the Gantt chart as a technique for programming activities plan. The proposed solutions will increase sales by 10%, increasing market share from 1.50% today to 3.66% during the 3-year duration of the same, reducing returns and delays in delivery, for which must invest the sum of $ 1,820.00, which is recovered in the 23-month period, generating an Internal Rate of Return of 48.36% and a net present value of $ 3,226.59, which makes it feasible and desirable implementation of the solution proposed in the study.
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GESTIÓN EMPRESARIAL, FABRICACIÓN DE SILLAS, MUEBLES METÁLICOS, MERCADOTECNIA