Análisis del potencial turístico de la comuna Curía de Santa Elena para la elaboración del plan de promoción
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2016-05-26
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
La comuna Curía se encuentra ubicada en la parroquia de Manglaralto, provincia de Santa Elena, la cual se ha esforzado por emprender actividades turísticas, pero su escasa promoción no les ha permitido obtener el desarrollo turístico deseado. Esta comuna cuenta con atractivos naturales para el desarrollo del turismo de sol y playa, así como también de naturaleza, por lo cual fue necesario realizar un análisis de sus atractivos para impulsar el desarrollo turístico de la comuna. Para el desarrollo de esta investigación se utilizó teorías y estudios enfocados en el tema turístico, se emplearon métodos teóricos y empíricos, para la respectiva recolección de datos, fueron necesarios el uso de herramientas como la observación, encuestas y entrevistas. Se determinó el uso de dos tipos de muestra las cuales fueron empleadas para los habitantes de la comuna y para turistas de zonas aledañas. Mediante la información obtenida de las encuesta se constató la falta de promoción turística que ha tenido esta comuna, al igual que la importancia del desarrollo turístico para sus habitantes, quienes buscan con el turismo un nuevo ingreso para su económico. Para concluir se desarrolló un plan de promoción turística para impulsar el desarrollo turístico de la localidad mediante los recursos que posee, para este plan se estableció estrategias de promoción claves que incentiven a nuevos turistas a visitar este destino. Con esta propuesta se busca mejorar la situación turística y la calidad de vida de los habitantes de la comuna Curía.
The Curía commune is located in the parish of Manglaralto province of Santa Elena, which has striven to undertake tourist activities, but its poor promotion has not allowed them to obtain the desired tourism development. This commune has natural attractions for the development of tourism of sun and beach, as well as nature, so it was necessary to conduct an analysis of its attractions to promote tourism development in the district. For the development of this research theories and studies focused on the tourist theme we were used, theoretical and empirical, for the respective data collection methods were used, were necessary using tools such as observation, surveys and interviews. the use of two types of samples which were used for the inhabitants of the commune and tourists from surrounding areas was determined. Using the information obtained from the survey lack of tourism promotion that has had this commune, as well as the importance of tourism development for its people, who seek a new tourism income for economic it was found. To conclude a tourism promotion plan was developed to promote tourism development of the town by the resources you have, for this promotion plan key strategies that encourage tourists to visit this new destination was established. This proposal seeks to improve the tourism situation and quality of life of the inhabitants of the commune Curía.
The Curía commune is located in the parish of Manglaralto province of Santa Elena, which has striven to undertake tourist activities, but its poor promotion has not allowed them to obtain the desired tourism development. This commune has natural attractions for the development of tourism of sun and beach, as well as nature, so it was necessary to conduct an analysis of its attractions to promote tourism development in the district. For the development of this research theories and studies focused on the tourist theme we were used, theoretical and empirical, for the respective data collection methods were used, were necessary using tools such as observation, surveys and interviews. the use of two types of samples which were used for the inhabitants of the commune and tourists from surrounding areas was determined. Using the information obtained from the survey lack of tourism promotion that has had this commune, as well as the importance of tourism development for its people, who seek a new tourism income for economic it was found. To conclude a tourism promotion plan was developed to promote tourism development of the town by the resources you have, for this promotion plan key strategies that encourage tourists to visit this new destination was established. This proposal seeks to improve the tourism situation and quality of life of the inhabitants of the commune Curía.
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ATRACTIVOS TURISTICOS, DESARROLLO TURISTICO, PROMOCION TURISTICA