LA IMAGEN CORPORATIVA Y SU INCIDENCIA EN LAS MICROEMPRESAS DE LA URBANIZACIÓN“GIRASOL” EN LA CIUDAD DE GUAYAQUIL EN EL AÑO 2016
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Fecha
2017-11-04
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Este proyecto de titulación tiene como fin dar a conocer de qué manera incide la infografía en la imagen corporativa de las microempresas. Se considera que este estudio será de vital importancia porque le permitirá a los propietarios de los respectivos negocios de la Urb. Girasol ubicados en la Ciudad de Guayaquil actualizar y mejorar la imagen que los identifica, ya que es la carta de presentación de sus negocios lo que les posibilitará ampliar sus horizontes generando mayores ingresos económicos y afluencia de clientes, los cuales les darán acceso al desarrollo de los mismos dentro del lugar que estén ubicados. De esta forma se beneficiarán los propietarios así como para quienes la observen ya que llamara su atención motivándolos a ingresar y a convertirse en un cliente más del negocio. Esta investigación se llevará a cabo con los propietarios de las microempresas que pertenecen a la Urb. Girasol, acogiéndose a la investigación descriptiva para buscar características o el nivel de desconocimiento de este determinado grupo para seleccionar dicho diseño como algo que los identifique; esto también ayudará a saber qué nivel de asesoría tuvo o que influyó en esta persona. Se realizarán entrevistas con preguntas puntuales y estos resultados permitirán justificar la realización de esta propuesta como una posible solución al problema que poseen varias microempresas al pensar que la imagen corporativa debe ser algo secundario, cuando actualmente eso es lo que va a definir a sus negocios como un lugar para visitar y recomendar o no hacerlo, la propuesta se planteará como Diseño y elaboración de presentaciones infográficas para mejorar la imagen corporativa.
This project of titulación aims to reveal how infography affects the corporate image of micro enterprises. It is considered that this study will be of vital importance because it will allow the owners of the respective businesses of Urb. Girasol located in the City of Guayaquil to update and improve the image that identifies them, since it is the letter of presentation of their businesses. Which will enable them to broaden their horizons by generating greater economic income and customer influx, which will give them access to the development of the same within the place they are located. This will benefit the owners as well as those who observe and attract their attention by motivating them to enter and become an additional customer of the business. This research will be carried out with the owners of the micro-enterprises belonging to Urb. Girasol, using descriptive research to look for characteristics or the level of ignorance of this particular group to select such design as something to identify them; This will also help you to know what level of counseling you had or what influenced this person. Interviews will be conducted with specific questions and these results will justify the realization of this proposal as a possible solution to the problem that several micro companies have to think that the corporate image should be secondary, when currently that is what will define their business as A place to visit and recommend or not to do, the proposal will be considered as Design and elaboration of infographic presentations to improve the corporate image.
This project of titulación aims to reveal how infography affects the corporate image of micro enterprises. It is considered that this study will be of vital importance because it will allow the owners of the respective businesses of Urb. Girasol located in the City of Guayaquil to update and improve the image that identifies them, since it is the letter of presentation of their businesses. Which will enable them to broaden their horizons by generating greater economic income and customer influx, which will give them access to the development of the same within the place they are located. This will benefit the owners as well as those who observe and attract their attention by motivating them to enter and become an additional customer of the business. This research will be carried out with the owners of the micro-enterprises belonging to Urb. Girasol, using descriptive research to look for characteristics or the level of ignorance of this particular group to select such design as something to identify them; This will also help you to know what level of counseling you had or what influenced this person. Interviews will be conducted with specific questions and these results will justify the realization of this proposal as a possible solution to the problem that several micro companies have to think that the corporate image should be secondary, when currently that is what will define their business as A place to visit and recommend or not to do, the proposal will be considered as Design and elaboration of infographic presentations to improve the corporate image.
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Palabras clave
Imagen corporativa, Infografía, Microempresas, Desarrollo, Clientes
Citación
APA