Plan de negocios para la producción y comercialización de láminas de jabón portátiles en la ciudad de Guayaquil
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Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El plan de negocios es un documento en el que se describen las características de un negocio y se analizan las posibles estrategias para llevarlo a cabo con el objetivo de determinar si el negocio es viable económicamente y si es factible su puesta en marcha. El objetivo general fue elaborar un plan de negocios para la producción y comercialización de láminas de jabón portátiles en la ciudad de Guayaquil. La metodología de la investigación fue de enfoque cuantitativo, alcance descriptivo, diseño no experimental y uso del método deductivo con la encuesta como herramienta de toma de datos. Entre los resultados más relevantes estuvieron que usan gel antibacterial para desinfectar las manos y lo combinan con el uso del jabón cada vez que van al baño, lo cual es equivalente a más de tres veces al día. Dentro de las características más apropiadas para optar por un jabón es el aroma y calidad y al no estar satisfechos con los productos actuales estarían dispuestos a probar láminas jabón portátil cuando salga al mercado. En el estudio técnico se pudo reconocer que se necesita de una estructura organizacional de nueve trabajadores con una inversión de $72,410.0. Al proyectar los ingresos y costos totales se llegó a la conclusión de que la factibilidad financiera es satisfactoria al utilizar un costo promedio ponderado del capital de 11.11% para obtener una TIR del 26% y un VAN de 36,810.10 con una recuperación de la inversión en tres años, dos meses y ocho días.
The business plan is a document that describes the characteristics of a business and analyzes the possible strategies to be carried out in order to determine if the business is economically viable and if its start-up is feasible. The general objective was to develop a business plan for the production and marketing of portable soap sheets in the city of Guayaquil. The research methodology was a quantitative approach, descriptive scope, non-experimental design and use of the deductive method with the survey as a data collection tool. Among the most relevant results, they used antibacterial gel to disinfect their hands and combined it with the use of soap every time they go to the bathroom, which is equivalent to more than three times a day. Among the most appropriate characteristics to opt for a soap is the aroma and quality and, not being satisfied with current products, they would be willing to try portable soap sheets when it comes on the market. In the technical study it was possible to recognize that an organizational structure of nine workers with an investment of $72,410.0 is needed. When projecting the total income and costs, it was concluded that the financial feasibility is satisfactory when using a weighted average cost of capital of 11.11% to obtain an IRR of 26% and a NPV of 36,810.10 with a recovery of the investment in three years, two months and eight days.
The business plan is a document that describes the characteristics of a business and analyzes the possible strategies to be carried out in order to determine if the business is economically viable and if its start-up is feasible. The general objective was to develop a business plan for the production and marketing of portable soap sheets in the city of Guayaquil. The research methodology was a quantitative approach, descriptive scope, non-experimental design and use of the deductive method with the survey as a data collection tool. Among the most relevant results, they used antibacterial gel to disinfect their hands and combined it with the use of soap every time they go to the bathroom, which is equivalent to more than three times a day. Among the most appropriate characteristics to opt for a soap is the aroma and quality and, not being satisfied with current products, they would be willing to try portable soap sheets when it comes on the market. In the technical study it was possible to recognize that an organizational structure of nine workers with an investment of $72,410.0 is needed. When projecting the total income and costs, it was concluded that the financial feasibility is satisfactory when using a weighted average cost of capital of 11.11% to obtain an IRR of 26% and a NPV of 36,810.10 with a recovery of the investment in three years, two months and eight days.
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PLAN DE NEGOCIOS, LÁMINAS DE JABÓN, PRODUCCIÓN, COMERCIALIZACIÓN, INVESTIGACIÓN DE MERCADO
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APA