La Psicología del color y su influencia en la comunicación visual aplicada a la publicidad en las redes sociales para los estudiantes del séptimo semestre de la carrera de diseño periodo lectivo 2016-2017
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Fecha
2017-12-08
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El proyecto de investigación titulado Está organizado por cuatro capítulos donde se
construyó el planteamiento del problema, marco teórico, metodología de la investigación,
análisis de datos y resultados, conclusiones y recomendaciones, que tiene como objetivo,
analizar las dificultades que han tenido los estudiantes al momento de escoger el color
adecuado para la realización de un diseño para lograr expresar la idea principal de los
trabajos realizados y así captar el interés del mismo en el público o espectador. Impulsar
el estudio de la psicología del color su importancia en la comunicación visual en la
publicidad para lograr que el estudiante comprenda desde una temprana etapa dentro de
su periodo de formación el uso y efecto que produce cada color en el ser humano para
luego aplicarlo en el diseño y cumpla con las necesidades del cliente ya que en la
actualidad se está haciendo énfasis en la publicidad en redes sociales. Es importante
conocer los motivos de la problemática y encontrar la solución del mismo, por eso se
realizó un estudio metodológico en los estudiantes del séptimo semestre de la carrera de
Diseño Gráfico, con la finalidad de realizar un proyecto que impulse el fortalecimiento de
la creatividad e imaginación del estudiante, para lograr un acabado final o el diseño y
obtener una trascendencia a nivel nacional, por eso es recomendable elaborar una guía
impresa de psicología del color que tenga contenido detallado de los efectos que causa
cada color en el consiente del ser humano, para utilizar ese conocimiento y elaborar
diseños que impacten al consumidor o usuario, que sirva de modelo para las generaciones
futuras y evitar falencias en trabajos a realizar.
The research project is organized by four chapters where the problem approach, theoretical framework, research methodology, data and results analysis, conclusions and recommendations were constructed, which aims to analyze the difficulties that students have had in Time to choose the right color for the realization of a design to achieve express the main idea of the work done and thus capture the interest of the same in the public or spectator. To promote the study of the psychology of color its importance in visual communication in advertising to achieve that the student understands from an early stage within its period of formation the use and effect that produces each color in the human being and then apply it in the Design and meets the needs of the client as it is currently emphasizing advertising in social networks. It is important to know the reasons for the problem and to find the solution of the same, that is why a methodological study was carried out in the students of the seventh semester of the Graphic Design career, in order to carry out a project that promotes the strengthening of creativity and Imagination of the student, to achieve a final finish or design and get a national significance, so it is advisable to develop a printed guide to color psychology that has detailed content of the effects that cause each color in the human being, To use that knowledge and develop designs that impact the consumer or user, serving as a model for future generations and avoiding shortcomings in work to be done.
The research project is organized by four chapters where the problem approach, theoretical framework, research methodology, data and results analysis, conclusions and recommendations were constructed, which aims to analyze the difficulties that students have had in Time to choose the right color for the realization of a design to achieve express the main idea of the work done and thus capture the interest of the same in the public or spectator. To promote the study of the psychology of color its importance in visual communication in advertising to achieve that the student understands from an early stage within its period of formation the use and effect that produces each color in the human being and then apply it in the Design and meets the needs of the client as it is currently emphasizing advertising in social networks. It is important to know the reasons for the problem and to find the solution of the same, that is why a methodological study was carried out in the students of the seventh semester of the Graphic Design career, in order to carry out a project that promotes the strengthening of creativity and Imagination of the student, to achieve a final finish or design and get a national significance, so it is advisable to develop a printed guide to color psychology that has detailed content of the effects that cause each color in the human being, To use that knowledge and develop designs that impact the consumer or user, serving as a model for future generations and avoiding shortcomings in work to be done.
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Palabras clave
Psicología color, Comunicación Visual, Publicidad, Redes Sociales
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APA