Análisis de la situación turística de la Parroquia Chongón para el fomento del turismo recreativo inclusivo.
Fecha
2023
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El análisis de la situación turística de la parroquia Chongón para el fomento del turismo recreativo inclusivo, tuvo como objetivo principal el diseño de estrategias de marketing digital para el turismo inclusivo en Chongón, enfocado en el desarrollo de actividades familiares. Para lo cual se utilizó un diseño de investigación de tipo mixta, donde se realizó una observación directa del área de estudio, se empleó encuesta a los potenciales visitantes y entrevista al Presidente del GAD Parroquial, las mismas que dieron como resultados que los visitantes les interesan conocer a la parroquia a través de un circuito turístico que conecte varios de los recursos que ésta posee, así ellos vienen no solo por la comida, sino por diversas actividades que se pueden realizar en el lugar. Como propuesta se diseñó un plan promocional que contempla actividades orientadas al uso de redes sociales e internet, desde la experiencia del usuario como tal. Entre las conclusiones a las que se llegó, que incorporan la creación de una marca denominada “Chongón para todos”, ayudará a la promoción turística inclusiva y digital. Esta propuesta tiene un costo de aproximadamente $ 5.108 y se ejecutaría en un promedio de 6 meses.
The analysis of the tourist situation of the Chongón parish for the promotion of inclusive recreational tourism, had as its main objective the design of digital marketing strategies for inclusive tourism in Chongón, focused on the development of family activities. For which a mixed type research design was used, where a direct observation of the study area was carried out, a survey of potential visitors and an interview with the President of the Parish GAD were used, the same ones that gave as results that the visitors are interested Get to know the parish through a tourist circuit that connects several of the resources that it has, so they come not only for food, but for various activities that can be carried out in the place. As a proposal, a promotional plan was designed that includes activities oriented to the use of social networks and the Internet, from the user experience as such. Among the conclusions reached, which incorporate the creation of a brand called "Chongón to everybody", it will help promote inclusive and digital tourism. This proposal has a cost of approximately $5,108 and would be executed in an average of 6 months.
The analysis of the tourist situation of the Chongón parish for the promotion of inclusive recreational tourism, had as its main objective the design of digital marketing strategies for inclusive tourism in Chongón, focused on the development of family activities. For which a mixed type research design was used, where a direct observation of the study area was carried out, a survey of potential visitors and an interview with the President of the Parish GAD were used, the same ones that gave as results that the visitors are interested Get to know the parish through a tourist circuit that connects several of the resources that it has, so they come not only for food, but for various activities that can be carried out in the place. As a proposal, a promotional plan was designed that includes activities oriented to the use of social networks and the Internet, from the user experience as such. Among the conclusions reached, which incorporate the creation of a brand called "Chongón to everybody", it will help promote inclusive and digital tourism. This proposal has a cost of approximately $5,108 and would be executed in an average of 6 months.
Descripción
pdf
Palabras clave
DIAGNÓSTICO, TURISMO INCLUSIVO, CHONGÓN