Estudio de factibilidad para la creación de una empresa consultora de administración estratégica y financiera para PYMES en la Ciudad de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La consultoría es una herramienta a disposición de todo aquel empresario que quiera
implementar en su negocio, cuando este note alguna falencia en sus actividades o intente
implementar alguna innovación a sus procesos, en cuanto a un servicio de asesoría estratégicofinanciera.
En el presente estudio en su Capítulo 1 por los análisis realizados en la investigación de
mercado mediante encuestas se demostró la aceptación de una empresa dedicada a la venta de
servicios estratégico-financieros como favorable, teniendo una competencia baja y un mercado
estable.
El Capítulo 2 comprende todo lo relacionado al proceso y desarrollo del negocio y el servicio
a ofrecer el cual fue diseñado para satisfacción del cliente en paquetes de asesoría lo que fueron
diseñados innovando estrategias funcionales y aplicables a las PYMES de la ciudad de
Guayaquil tanto en precio como duración.
En el Capítulo 3 la viabilidad financiera es favorable para Strategy Consulting ya que obtuvo
tanto una TIR como VAN positivos y sus estados de situación financiera no mostraron perdidas
en los años proyectados.
Consulting is a tool available to any entrepreneur who wants to implement in their business, when they notice a failure in their activities or try to implement some innovation in their processes, in terms of a strategic-financial advisory service. In the present study in its Chapter 1 by the analyzes carried out in the market research by means of surveys, the acceptance of a company dedicated to the sale of strategic-financial services as favorable was demonstrated, having a low competition and a stable market. Chapter 2 includes everything related to the process and development of the business and the service to offer which was designed for customer satisfaction in consulting packages which were designed by innovating functional strategies and applicable to the SMEs of the city of Guayaquil both in price As duration. In Chapter 3, financial viability is favorable to Strategy Consulting as it obtained both a positive IRR and positive NPV and its financial statements showed no losses in the projected years.
Consulting is a tool available to any entrepreneur who wants to implement in their business, when they notice a failure in their activities or try to implement some innovation in their processes, in terms of a strategic-financial advisory service. In the present study in its Chapter 1 by the analyzes carried out in the market research by means of surveys, the acceptance of a company dedicated to the sale of strategic-financial services as favorable was demonstrated, having a low competition and a stable market. Chapter 2 includes everything related to the process and development of the business and the service to offer which was designed for customer satisfaction in consulting packages which were designed by innovating functional strategies and applicable to the SMEs of the city of Guayaquil both in price As duration. In Chapter 3, financial viability is favorable to Strategy Consulting as it obtained both a positive IRR and positive NPV and its financial statements showed no losses in the projected years.
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PLAN DE NEGOCIOS, EMPRENDIMIENTO, FACTIBILIDAD