Sistematización en los procesos administrativos de la Empresa MK Trends.
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Fecha
2008-04-04
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Esta tesis fue realizada en la compañía MK Trends quien ofrece servicios a
clientes en estudios de mercado, fue creada en 1994. Al crecer la demanda se
aumento la gama de servicios tales como: Estudios especiales, auditorias de
precios, auditorias de tiendas, etc... La empresa esta ubicada en la ciudad de
Guayaquil en la Garzota Mz 73 V. 11-12. En el diagnostico de la situación actual
de la empresa se utilizó técnicas de ingeniería como: Análisis de FODA, diagrama
de Paretto, actividades de cadena de valor análisis de las fuerzas de Porter. Los
resultados que dieron estas técnicas fueron que la compañía presenta problemas de
deficiencia en el control, falta de conocimiento en la presentación de proyectos y
por ende insatisfacción del cliente, lo que totaliza perdidas por alrededor de
$19.614 dólares anuales. Para la cual se plantea como alternativa de solución la
implementación de un sistema (ERP) que es una aplicación informática que
permite sistematizar los procesos administrativos de la empresa, tales como:
Recursos humanos, ventas, contabilidad, finanzas, compras, producción, el mismo
que brindara información cruzadas e integradas de todos los procesos
administrativos. La implementación e instalación del sistema tiene un costo total
de $ 23.312,83 dólares, el mismo que después de un análisis financiero se llevo a
determinar que la recuperación de esta inversión se la obtiene en el segundo año,
obteniendo una taza de retorno de 80% lo que supera las expectativas en el
mercado bancario local.
This thesis was carried out in the company MK who serves Trends customers in market research, was created in 1994. Growing demand increase the range of services such as: special studies, audits prices, store audits, etc ... The company is located in the city of Guayaquil in Garzota Mz 73 V. 11-12. In the diagnosis of the current situation enterprise engineering techniques was used as SWOT analysis diagram Pareto, activities of value chain analysis of the forces of Porter. the results that these techniques were given that the company has problems poor control, lack of knowledge and project presentation hence customer dissatisfaction, totaling losses around $ $ 19,614 annually. To which may be an alternative solution the implementation of a system (ERP) is a software application that allows systematizing the administrative processes of the company, such as: Human resources, sales, accounting, finance, purchasing, production, the same you would provide information and integrated cross all processes administrative. The implementation and installation costs a total of $ $ 23,312.83, the same as after a financial analysis was carried determine the recovery of this investment it is obtained in the second year, obtaining a rate of return of 80% which exceeds expectations in local banking market.
This thesis was carried out in the company MK who serves Trends customers in market research, was created in 1994. Growing demand increase the range of services such as: special studies, audits prices, store audits, etc ... The company is located in the city of Guayaquil in Garzota Mz 73 V. 11-12. In the diagnosis of the current situation enterprise engineering techniques was used as SWOT analysis diagram Pareto, activities of value chain analysis of the forces of Porter. the results that these techniques were given that the company has problems poor control, lack of knowledge and project presentation hence customer dissatisfaction, totaling losses around $ $ 19,614 annually. To which may be an alternative solution the implementation of a system (ERP) is a software application that allows systematizing the administrative processes of the company, such as: Human resources, sales, accounting, finance, purchasing, production, the same you would provide information and integrated cross all processes administrative. The implementation and installation costs a total of $ $ 23,312.83, the same as after a financial analysis was carried determine the recovery of this investment it is obtained in the second year, obtaining a rate of return of 80% which exceeds expectations in local banking market.
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Palabras clave
SISTEMAS DE ORGANIZACIÓN INDUSTRIAL, SERVICIO DE ESTUDIOS DE MERCADO, AUDITORÍAS EN PRECIOS Y TIENDAS, RIESGOS EXTERNOS