Optimizar la gestión de cobranza de la empresa Fiallos &Gallegos. año 2016
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
FIGAIMSA es una empresa con más de 10 años de experiencia, especializada en la
importación, distribución y venta de repuestos de calidad para equipo camionero,
construcción y Motores a Diesel en todo el Ecuador; con más de 25.000 ítems en stock
y con el aval de proveedores tanto O.E.M. como alterno; FIGAIMSA ofrece al mercado
ecuatoriano una amplia disponibilidad de componentes originales en mostrador y para
entrega a nivel nacional, con precios competitivos al ser suplidores directos de fábrica.
La importadora tiene una limitante actual para el crecimiento de la empresa y del que
pueda crear nuevas estrategias comerciales para hacerlo, y se debe a que la cartera de
clientes con los que se tiene un crédito directo con la empresa, no se encuentran al día en
sus pagos, por lo que las deficiencias en los cobros persisten mes a mes y dificulta a los
demás departamentos como lo es el de importaciones, en donde se reducen las compras
de los repuestos y accesorios del exterior con el objeto de que no se perjudique a la
compañía de sobremanera. La situación actual de la gestión de cobranzas de la empresa
y su afectación en la recuperación de cartera se estableció mediante el uso de la
observación y entrevista, en donde se pudo conocer que a pesar de que se tiene un cobro
del 80%, existe un margen de cartera castigada del 3% las cuales se han transformado en
incobrables y se ha dificultado su captación, además que el 17% restante también se
encuentra en mora. La disposición del diseño de un sistema de control de cartera para la
empresa es considerada de suma importancia, ya que a través de la propuesta se logra
mantener un mejor seguimiento y registro de los clientes y sus créditos para la reducción
de las cuentas incobrables.
FIGAIMSA is a company with more than 10 years of experience, specialized in the import, distribution and sale of quality spare parts for truck equipment, construction and Diesel Engines throughout Ecuador; With more than 25,000 items in stock and with the endorsement of both O.E.M. As alternate; FIGAIMSA offers to the Ecuadorian market a wide availability of original components in counter and for national delivery, with competitive prices being direct suppliers of factory. The importer has a current limitation for the growth of the company and from which it can create new commercial strategies to do so, and is due to the fact that the portfolio of customers with whom it has a direct credit with the company, are not up to date on Their payments, so that deficiencies in collections persist month to month and difficult to the other departments as it is the one of imports, where the purchases of the spare parts and accessories of the exterior are reduced in order that it is not harmed to The company exceedingly. The current situation of the management of collection of the company and its affectation in the recovery of the portfolio was established through the use of observation and interview, where it was known that despite having a charge of 80%, there is a Margin of portfolio punished of 3% which have been transformed into bad debts and it has been difficult his capture, in addition that the remaining 17% is also in arrears. The provision of the design of a portfolio control system for the company is considered of great importance, since through the proposal it is possible to maintain a better monitoring and registration of the clients and their credits for the reduction of bad accounts.
FIGAIMSA is a company with more than 10 years of experience, specialized in the import, distribution and sale of quality spare parts for truck equipment, construction and Diesel Engines throughout Ecuador; With more than 25,000 items in stock and with the endorsement of both O.E.M. As alternate; FIGAIMSA offers to the Ecuadorian market a wide availability of original components in counter and for national delivery, with competitive prices being direct suppliers of factory. The importer has a current limitation for the growth of the company and from which it can create new commercial strategies to do so, and is due to the fact that the portfolio of customers with whom it has a direct credit with the company, are not up to date on Their payments, so that deficiencies in collections persist month to month and difficult to the other departments as it is the one of imports, where the purchases of the spare parts and accessories of the exterior are reduced in order that it is not harmed to The company exceedingly. The current situation of the management of collection of the company and its affectation in the recovery of the portfolio was established through the use of observation and interview, where it was known that despite having a charge of 80%, there is a Margin of portfolio punished of 3% which have been transformed into bad debts and it has been difficult his capture, in addition that the remaining 17% is also in arrears. The provision of the design of a portfolio control system for the company is considered of great importance, since through the proposal it is possible to maintain a better monitoring and registration of the clients and their credits for the reduction of bad accounts.
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Palabras clave
VENTAS, CONTROL DE CARTERAS, CALIDAD DE SERVICÍO, GESTIÓN DE COBRANZAS