Análisis de factibilidad de un complejo turístico en el cantón Olmedo, provincia de Manabí
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2015-09-02
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
El presente proyecto busca analizar la factibilidad económica y social que pueda generar
la implementación de un complejo turístico en el cantón Olmedo, en donde el turismo ha
sido una actividad poco desarrollada pese a que esta zona cuenta con recursos
naturales y diferentes manifestaciones folclóricas que hacen que Olmedo sea un cantón
atractivo al momento de visitarlo.
El objetivo es activar al turismo a mayor escala en este sector y que se convierta en una
fuente generadora de ingresos económicos; se realizó un análisis de mercado mediante
herramientas como la Cadena de Valor, FODA, Pestel y Cinco Fuerzas Porter, las
cuales son indispensables para el diagnóstico de la empresa para conseguir su puesta
en marcha, desarrolle estrategias que lo mantenga en el mercado y que pueda superar
a la competencia.
Se hizo una recolección de datos mediante encuestas para tener información sobre el
tipo de servicio, gustos y preferencias que podrían ser los más demandados por los
visitantes y con los datos obtenidos se pudo analizar y posteriormente plantear los
diferentes servicios que puede ofrecer el complejo. De acuerdo al proceso investigativo
dentro de la propuesta se detalló la organización y estructura de la empresa, además se
verificó la rentabilidad mediante una evaluación económica y financiera que dio como
resultado un TIR con financiamiento del 20% y sin financiamiento del 11% permitiendo
verificar la viabilidad y factibilidad para su ejecución.
The present investigation is analyzing the economic and social feasibility that can generate the implementation of a touristic complex in the canton Olmedo, where tourism has been an underdeveloped activity although this area has natural recourses and different folkloric demonstrations in Olmedo that make it an attractive time to visit the canton. The goal is to turn to the tourism a larger scale in this sector and it becomes a generating source of economic revenue; a market analysis was performed using tools such as value chain, SWOT, Overview of Porter's "Five Forces" model, which are independent for the diagnosis of the company for its implementation, develop strategies to keep it on the market and beat the competitors. Through surveys was done the data collection to have the information on the tastes and preference service that could be the most demanded by the guests and the data that could be analyzed and subsequently raise different services that they can offer the complex according to the investigation into the proposed organization and structure of the company that it was detailed. Besides was verified the profitability and an economic and financial evaluation, and as a result the project would have IRR with funding of 20% and without funding is 11% it allows to verify the feasibility and practicality for implementation.
The present investigation is analyzing the economic and social feasibility that can generate the implementation of a touristic complex in the canton Olmedo, where tourism has been an underdeveloped activity although this area has natural recourses and different folkloric demonstrations in Olmedo that make it an attractive time to visit the canton. The goal is to turn to the tourism a larger scale in this sector and it becomes a generating source of economic revenue; a market analysis was performed using tools such as value chain, SWOT, Overview of Porter's "Five Forces" model, which are independent for the diagnosis of the company for its implementation, develop strategies to keep it on the market and beat the competitors. Through surveys was done the data collection to have the information on the tastes and preference service that could be the most demanded by the guests and the data that could be analyzed and subsequently raise different services that they can offer the complex according to the investigation into the proposed organization and structure of the company that it was detailed. Besides was verified the profitability and an economic and financial evaluation, and as a result the project would have IRR with funding of 20% and without funding is 11% it allows to verify the feasibility and practicality for implementation.
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COMPLEJO, FACTIBILIDAD, INFRAESTRUCTURA, MARKETING, RENTABILIDAD, SERVICIO, TURISMO