Gestión administrativa y su incidencia en el nivel de ventas de la empresa “Pocahontas” del Cantón Vinces
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto de investigación se fundamenta en el diseño de un Plan de procesos administrativos para mejoras en la empresa Pocahontas dedicada a la Venta de ropa por Catalogo, la empresa en los últimos años tiene problemas en su administración y en su nivel de ventas ya que muchas empresas en la actualidad se dedican a la venta de ropa por catálogo. Por tal motivo se tiene como objetivo evaluar la incidencia de la gestión administrativa en el nivel de ventas de la empresa “Pocahontas” del Cantón Vinces. Se aplicó la metodología de tipo descriptiva con enfoque cualitativo utilizando las técnicas de encuesta al propietario y empleados de la empresa, aplicando el análisis de los resultados dando como resultado que la Gestión administrativa si incide en el nivel de ventas. Se estima como resultado la mejora de la gestión administrativa y ventas a través de técnicas para las mejoras en las ventas y capacitaciones al personal.
This research project is based on the design of an administrative process plan for improvements in the company Pocahontas dedicated to the sale of clothing by catalog, the company in recent years has problems in its administration and its level of sales since Many companies are currently engaged in the sale of clothing by catalog. For this reason, the aim is to evaluate the incidence of administrative management on the sales level of the company "Pocahontas" of the Canton of Vinces. The methodology of a descriptive type was applied with a qualitative approach using survey techniques to the owner and employees of the company, applying the analysis of the results, resulting in the Administrative Management if it affects the level of sales. The result is an improvement in administrative management and sales through techniques for sales improvements and personnel training.
This research project is based on the design of an administrative process plan for improvements in the company Pocahontas dedicated to the sale of clothing by catalog, the company in recent years has problems in its administration and its level of sales since Many companies are currently engaged in the sale of clothing by catalog. For this reason, the aim is to evaluate the incidence of administrative management on the sales level of the company "Pocahontas" of the Canton of Vinces. The methodology of a descriptive type was applied with a qualitative approach using survey techniques to the owner and employees of the company, applying the analysis of the results, resulting in the Administrative Management if it affects the level of sales. The result is an improvement in administrative management and sales through techniques for sales improvements and personnel training.
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VENTAS, ADMINISTRACIÓN, GESTIÓN ADMINISTRATIVA, ESTRATEGIAS