Estrategia de distribución de la marca SLIME FACTORY para el desarrollo de ventas on-line a partir de la emergencia sanitaria por COVID19.
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Fecha
2021
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
En el presente trabajo se analiza un canal de distribución adecuado para ayudar a la expansión e impulsar la venta digital de productos de un emprendimiento ecuatoriano llamado Slime Factory, el cual se vio en la obligación de cerrar temporalmente sus puestos de trabajo físico por motivos del confinamiento del 2020 a causa del covid 19, perdiendo parte de su clientela, Slime Factory busca llegar a más personas a través del medio digital, buscando el retorno de sus clientes habituales y la llegada de nuevos clientes a sus puestos ya reabiertos. En el transcurso del documento podemos encontrar temas de interés como lo es el E-Commerce, estrategias Push y Pull y los canales adecuados para una buena distribución, ayudando a esta pequeña empresa a su posicionamiento en la mente del consumidor Guayaquileño.
This work analyzes a suitable distribution channel to help the expansion and promote the digital sale of products of an Ecuadorian company called Slime Factory, which was forced to temporarily close its physical works for reasons of confinement. 2020 due to the fact that covid 19, losing part of its clientele, Slime Factory seeks to reach more people through the digital medium, seeking the return of its regular customers and the arrival of new customers to its already reopened positions. In the course of the document we can find topics of interest such as E-Commerce, Push and Pull strategies and the appropriate channels for a good distribution, helping this small company to position itself in the mind of the Guayaquil consumer.
This work analyzes a suitable distribution channel to help the expansion and promote the digital sale of products of an Ecuadorian company called Slime Factory, which was forced to temporarily close its physical works for reasons of confinement. 2020 due to the fact that covid 19, losing part of its clientele, Slime Factory seeks to reach more people through the digital medium, seeking the return of its regular customers and the arrival of new customers to its already reopened positions. In the course of the document we can find topics of interest such as E-Commerce, Push and Pull strategies and the appropriate channels for a good distribution, helping this small company to position itself in the mind of the Guayaquil consumer.
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DISTRIBUCIÓN, VENTAS, ESTRATEGIAS, E-COMMERCE
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