“Fortalecimiento de la actividad Turismo accesible en Playa Varadero, Guayaquil.”
Fecha
2024
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Este estudio se centra en el fortalecimiento de la actividad turística mediante una infraestructura para el turismo accesible en la popular playa de Varadero de Guayaquil. La investigación se enfoca en la necesidad de mejorar las instalaciones y servicios turísticos para personas con distintos tipos de discapacidad, con el objetivo de promover su inclusión y garantizar experiencias turísticas satisfactorias para todos los visitantes. Este estudio evalúa la situación actual de las instalaciones turísticas en Playa Varadero y propone estrategias concretas para fortalecer el turismo accesible en el lugar, a través de un enfoque multidisciplinario que involucra encuestas, entrevista y revisión bibliográfica, se identifican las áreas de mejora, como infraestructuras adaptadas y servicios especializados. Además, se destaca la importancia de la sensibilización comunitaria y la capacitación del personal en el sector turístico para garantizar una experiencia inclusiva y satisfactoria para los turistas con discapacidad, de esta forma esta investigación no solo contribuye al desarrollo del turismo accesible en Playa Varadero, sino que también es un modelo para futuros proyectos turísticos inclusivos. Palabras Claves: Turismo, accesibilidad, inclusión.
This study focuses on strengthening tourism activity through accessible tourism infrastructure on the popular Varadero beach in Guayaquil. The research focuses on the need to improve tourist facilities and services for people with different types of disabilities, with the aim of promoting their inclusion and guaranteeing satisfactory tourist experiences for all visitors. This study evaluates the current situation of tourist facilities in Playa Varadero and proposes concrete strategies to strengthen accessible tourism in the place, through a multidisciplinary approach that involves surveys, interviews and bibliographic review, areas for improvement are identified, such as infrastructure adapted and specialized services. In addition, the importance of community awareness and staff training in the tourism sector is highlighted to guarantee an inclusive and satisfactory experience for tourists with disabilities, in this way this research not only contributes to the development of accessible tourism in Playa Varadero, but which is also a model for future inclusive tourism projects.
This study focuses on strengthening tourism activity through accessible tourism infrastructure on the popular Varadero beach in Guayaquil. The research focuses on the need to improve tourist facilities and services for people with different types of disabilities, with the aim of promoting their inclusion and guaranteeing satisfactory tourist experiences for all visitors. This study evaluates the current situation of tourist facilities in Playa Varadero and proposes concrete strategies to strengthen accessible tourism in the place, through a multidisciplinary approach that involves surveys, interviews and bibliographic review, areas for improvement are identified, such as infrastructure adapted and specialized services. In addition, the importance of community awareness and staff training in the tourism sector is highlighted to guarantee an inclusive and satisfactory experience for tourists with disabilities, in this way this research not only contributes to the development of accessible tourism in Playa Varadero, but which is also a model for future inclusive tourism projects.
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Palabras clave
TURISMO, ACCESIBILIDAD, INCLUSIÓN