“Comunicación estratégica para la preservación del Patrimonio Cultural del proceso de tejido fino de Paja Toquilla en el Cantón Montecristi”
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Fecha
2022-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Las raíces ancestrales que tiene el tejido fino de paja toquilla y la confección del sombrero montubio en toda la costa ecuatoriana, demarcan un linaje cultural en riesgo de perderse, quedando muy pocos poblados donde se confeccionan actualmente, puede ser por su compleja elaboración y con tiempos de fabricación que en el mejor de los casos es de cuatro a seis meses; por lo general los pequeños productores están al final del ciclo económico, donde los márgenes de ganancias no dan cuenta del trabajo realizado. El presente proyecto entrega un plan estratégico comunicacional vinculado a la preservación del patrimonio cultural del proceso de tejido fino de paja toquilla en el cantón Montecristi, el mismo está enmarcado en preservar el patrimonio cultural de la provincia de Manabí y del Ecuador, es importante fomentar un modelo empresarial, económico y social centrado en las personas, el desarrollo socioeconómico va de la mano con originar nuevos modelos de Turismo.
The ancestral roots of the fine toquilla straw fabric and the making of the montubio hat throughout the Ecuadorian coast, demarcate a cultural lineage at risk of being lost, leaving very few towns where they are currently made, it may be due to their complex elaboration and time. of manufacture that in the best of the III cases is of four to six months; In general, small producers are at the end of the economic cycle, where profit margins do not account for the work done. The present project delivers a strategic communication plan linked to the preservation of the cultural heritage of the toquilla straw fine weaving process in the Montecristi canton, it is framed in preserving the cultural heritage of the province of Manabí and Ecuador, it is important to promote a business, economic and social model centered on people, socioeconomic development goes hand in hand with originating new tourism models.
The ancestral roots of the fine toquilla straw fabric and the making of the montubio hat throughout the Ecuadorian coast, demarcate a cultural lineage at risk of being lost, leaving very few towns where they are currently made, it may be due to their complex elaboration and time. of manufacture that in the best of the III cases is of four to six months; In general, small producers are at the end of the economic cycle, where profit margins do not account for the work done. The present project delivers a strategic communication plan linked to the preservation of the cultural heritage of the toquilla straw fine weaving process in the Montecristi canton, it is framed in preserving the cultural heritage of the province of Manabí and Ecuador, it is important to promote a business, economic and social model centered on people, socioeconomic development goes hand in hand with originating new tourism models.
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Palabras clave
PATRIMONIO CULTURAL, SOMBRERO, MONTUBIO, ECUATORIANA