Mercado laboral de Licenciados en Comunicación y propuesta de Optimización del perfil profesional
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2020-10
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Universidad de Guayaquil
Resumen
El presente trabajo es una investigación realizada en la Facultad de Comunicación Social de la Universidad de Guayaquil en octubre de 2020, cuyo propósito es aportar con un esquema de optimización del perfil profesional de los licenciados en comunicación social y que permita insertarlos en el mercado de trabajo; para ello se analiza la inserción laboral de los comunicadores y el perfil profesional requerido. En el desarrollo del trabajo primero se identificaron teorías generales y referentes empíricos para la contextualización del tema. Posteriormente en base a una muestra no probabilística se realizó encuestas direccionadas a estudiantes y profesionales de la comunicación. Los resultados obtenidos determinan que un alto porcentaje de estudiantes y profesionales no ejercen ni aplican en el mercado laboral las competencias y conocimientos adquiridos durante su formación universitaria. También se constata que otro alto porcentaje de informantes hubiesen preferido especializarse en diferentes áreas relacionadas con la comunicación social y de manera principal en las de periodismo económico y deportivo por ser fuentes generadoras de empleo. Finalmente, en base a los resultados, se propone un programa de optimización del perfil profesional enfocado al rediseño de la malla curricular, donde se incluyan competencias generales y específicas adicionales a las existentes, y que sean de carácter disciplinar, profesional y académicas, con la finalidad de coadyuvar a la inserción laboral de los futuros profesionales de la comunicación. Lo novedoso de la investigación es que puede ser considerado como una buena base para un correcto estudio de oferta y demanda laboral de los comunicadores.
The present work is an investigation carried out at the Faculty of Social Communication of the University of Guayaquil in October 2020, the purpose of which is to contribute with an optimization scheme of the professional profile of graduates in social communication and that allows them to be inserted into the job market ; For this, the job placement of communicators and the required professional profile are analyzed. In the development of the work, first general theories and empirical references were identified for the contextualization of the subject. Subsequently, based on a non-probabilistic sample, surveys were conducted aimed at students and communication professionals. The results obtained determine that a high percentage of students and professionals do not exercise or apply the skills and knowledge acquired during their university training in the labor market. It is also found that another high percentage of informants would have preferred to specialize in different areas related to social communication and mainly in those of economic and sports journalism because they are sources of employment. Finally, based on the results, a professional profile optimization program is proposed focused on the redesign of the curriculum, which includes general and specific competencies in addition to the existing ones, and that are disciplinary, professional and academic, with the The purpose of contributing to the labor insertion of future communication professionals. The novelty of the study is that it can be considered as a good basis for a correct study of the labor supply and demand of communicators.
The present work is an investigation carried out at the Faculty of Social Communication of the University of Guayaquil in October 2020, the purpose of which is to contribute with an optimization scheme of the professional profile of graduates in social communication and that allows them to be inserted into the job market ; For this, the job placement of communicators and the required professional profile are analyzed. In the development of the work, first general theories and empirical references were identified for the contextualization of the subject. Subsequently, based on a non-probabilistic sample, surveys were conducted aimed at students and communication professionals. The results obtained determine that a high percentage of students and professionals do not exercise or apply the skills and knowledge acquired during their university training in the labor market. It is also found that another high percentage of informants would have preferred to specialize in different areas related to social communication and mainly in those of economic and sports journalism because they are sources of employment. Finally, based on the results, a professional profile optimization program is proposed focused on the redesign of the curriculum, which includes general and specific competencies in addition to the existing ones, and that are disciplinary, professional and academic, with the The purpose of contributing to the labor insertion of future communication professionals. The novelty of the study is that it can be considered as a good basis for a correct study of the labor supply and demand of communicators.
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MERCADO LABORAL, PERFIL PROFESIONAL, PERIODISMO ECONÓMICO
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APA