Plan de negocios para la creación de un programa radial infantil a nivel nacional
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2012-08
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Universidad de Guayaquil. Facultad de Comunicación Social
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El presente documento muestra cómo nace la investigación que realizamos para llevar a cabo nuestro proyecto de grado, luego de varias ideas y argumentaciones llegamos a la conclusión de que en Ecuador no existe un programa radial infantil de producción nacional con contenido educativo, este tipo de espacios son muy bien aceptados por parte de los niños en otros países de Latinoamérica, ya que su alto contenido educativo y de diversión también es de agrado de los padres.
Analizamos detalladamente los medios de comunicación nacional, tanto televisivos, radiales y escritos y observamos que no existe un programa radial infantil que divierta a los niños, hecho que suele ser muy difícil, ya que ellos no son muy fáciles de entretener.
El programa radial es un espacio nuevo y positivo, en el cual los chicos puedan además de divertirse, adquirir un conocimiento extra de cultura general y lo que se refiere a los Valores combinado con buena música.
Nuestra labor es tratar de entretener al público partiendo de la comunicación y basándonos en el aprendizaje, obteniendo así un clima de reciprocidad en relación al programa y los radioescuchas, de esta manera cumplimos con las necesidades y expectativas de aquellos que nos acompañan. El fomentar la participación extiende la labor como comunicador y mi evolución no solo como representantes de un programa radial sino como ser humano.
Como todo programa esperamos, además de obtener la aceptación de los radioescuchas, ser reconocidos como un buen programa de entretenimiento infantil. Asimismo deseamos crear conciencia de que la radio es una herramienta de construcción social y no solo comercial, de esta manera se puede generar comunicación, parte vital que conduce al progreso social, de forma que pueda cumplir la principal meta que sembrar los mejores sentimientos en los niños, a fin de ayudar, pertenecer y perdurar.
This paper shows how the research we do is born to carry out our project grade, after several ideas and arguments we conclude that there is no national children's radio program with educational content production in Ecuador, these spaces they are very well accepted by children in other Latin American countries, because their high educational and entertainment content is also liked by the parents. We analyze in detail the media, both television, radio and written communication and national note that there is a children's radio program that amuse children, a fact that is often very difficult, because they are not very easy to entertain. The radio program is a new and positive space where kids can also have fun, gain extra knowledge of general culture and respect the values combined with good music. Our job is to try to entertain the audience based on communication and based on learning, thus obtaining a climate of reciprocity in relation to the program and listeners, so we meet the needs and expectations of those who have joined us. Encouraging participation extends the work as a communicator and my evolution not only as representatives of a radio program but as a human being. Like any program we hope also to gain acceptance from listeners, be recognized as a good entertainment program for children . We also want to raise awareness that the radio is a tool of social construction and not just commercial, so you can generate communication vital part leading to social progress, so you can meet the main goal to plant the best feelings in the children, to help, to belong and endure.
This paper shows how the research we do is born to carry out our project grade, after several ideas and arguments we conclude that there is no national children's radio program with educational content production in Ecuador, these spaces they are very well accepted by children in other Latin American countries, because their high educational and entertainment content is also liked by the parents. We analyze in detail the media, both television, radio and written communication and national note that there is a children's radio program that amuse children, a fact that is often very difficult, because they are not very easy to entertain. The radio program is a new and positive space where kids can also have fun, gain extra knowledge of general culture and respect the values combined with good music. Our job is to try to entertain the audience based on communication and based on learning, thus obtaining a climate of reciprocity in relation to the program and listeners, so we meet the needs and expectations of those who have joined us. Encouraging participation extends the work as a communicator and my evolution not only as representatives of a radio program but as a human being. Like any program we hope also to gain acceptance from listeners, be recognized as a good entertainment program for children . We also want to raise awareness that the radio is a tool of social construction and not just commercial, so you can generate communication vital part leading to social progress, so you can meet the main goal to plant the best feelings in the children, to help, to belong and endure.
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DIVERSIÓN, VALORES, NIÑOS, APRENDIZAJE