Análisis de estrategias comerciales para la empresa Insights s.a. en la ciudad de Guayaquil
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Con el pasar de los años Insights no solo se ha quedado con el hecho de realizar 2 ediciones de revistas al año, sino que también su pensar llegó al punto de emprender en una nueva área que son los workshops en diferentes ámbitos como: marketing, comunicación, management, diseño, los capacitadores son speakers de diferentes partes del mundo. En cada edición, workshop y congreso, el know-how de Insights -sumado a la energía e imaginación de su equipo humano- construyen el camino hacia el cumplimiento de su leit-motive para convertirse en el principal promotor del desarrollo de la industria creativa y estratégica de Ecuador.
La competitividad y gestión de las empresas en el Ecuador se enfoca en la gran necesidad de impulsar las formas de proceder, un desafío para facilitar el crecimiento económico y en el cual se invita a participar las micros, pequeñas y medianas empresas, con políticas orientadas a obtener un clima de negocios abierto, así se promueve su formalización y ofrece facilidades para garantizar su financiación y estímulo de su capacidad innovadora. El factor clave de éxito es denominado a todo recurso, conocimiento, tecnología, capacidad tangibles e intangibles claves para el éxito, es decir, son las características en las que se apoyan las actividades según la naturaleza de la empresa determinando su éxito.
Es por esto que se realiza un análisis de todas estrategias que se estén usando en la empresa, así como las diferentes unidades de negocios para llegar a conocer si se está trabajando de la mejor manera para poder llegar al objetivo de toda empresa que es mantenerse dentro del mercado y posicionarse como la mejor.
Over the years Insights has not only stayed with the fact of making 2 issues of journals a year, but also their thinking came to the point of undertaking a new area that are workshops in different areas such as: marketing, communication, management, design, trainers are speakers from different parts of the world. In each edition, workshop and congress, the know-how of Insights - in addition to the energy and imagination of its human team - build the road towards the fulfillment of its leit-motive to become the main promoter of the development of the creative industry and Strategic Plan of Ecuador. The competitiveness and management of companies in Ecuador focuses on the great need to promote ways of proceeding, a challenge to facilitate economic growth and in which micro, small and medium enterprises are invited to participate, with policies oriented to obtain an open business climate, thus promoting its formalization and offering facilities to guarantee its financing and stimulate its innovative capacity. The key factor of success is known as all resources, knowledge, technology, tangible capacity and key intangibles for success, that is to say, the characteristics on which activities are supported according to the nature of the company and therefore determining its success. This is why an analysis is made of all the strategies that are being used in the company, even on the different business units to get to know if you are working in the best way to reach the goal of every company that is to stay inside of the market and position itself as the best.
Over the years Insights has not only stayed with the fact of making 2 issues of journals a year, but also their thinking came to the point of undertaking a new area that are workshops in different areas such as: marketing, communication, management, design, trainers are speakers from different parts of the world. In each edition, workshop and congress, the know-how of Insights - in addition to the energy and imagination of its human team - build the road towards the fulfillment of its leit-motive to become the main promoter of the development of the creative industry and Strategic Plan of Ecuador. The competitiveness and management of companies in Ecuador focuses on the great need to promote ways of proceeding, a challenge to facilitate economic growth and in which micro, small and medium enterprises are invited to participate, with policies oriented to obtain an open business climate, thus promoting its formalization and offering facilities to guarantee its financing and stimulate its innovative capacity. The key factor of success is known as all resources, knowledge, technology, tangible capacity and key intangibles for success, that is to say, the characteristics on which activities are supported according to the nature of the company and therefore determining its success. This is why an analysis is made of all the strategies that are being used in the company, even on the different business units to get to know if you are working in the best way to reach the goal of every company that is to stay inside of the market and position itself as the best.
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MARKETING, ESTRATEGIAS COMPETITIVAS, VENTAS