Análisis situacional del restaurante Bahía Azul para la implementación de estrategias de marketing digital.
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2019-08
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Universidad de Guayaquil: Facultad de Comunicación Social
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En el presente trabajo de investigación se realiza un análisis situacional en el restaurante Bahía azul con el objetivo de identificar el comportamiento y gustos del consumidor. En la actualidad es de vital importancia que las empresas cuenten con un plan de marketing digital como una alternativa, para alcanzar los objetivos planteados en todo tipo de negocio u organización. Es por ello que se realizaron encuestas a clientes del establecimiento con el fin de conocer la aceptación de mercado y analizar las estrategias digitales apropiadas para el restaurante bahía azul de la ciudad de Guayaquil. Adicional se realizó una entrevista con la gerente del establecimiento con el propósito de conocer el nivel de compromiso que tiene con la empresa y que tan dispuesta se encuentre en invertir en los medios digitales
The present research carries out a situational analysis at the Bahia azul restaurant with the purpose to identify the behavior and the consumer’s preferences. Currently is important that the enterprises have a plan of digital marketing as a part of their commercial strategies as a diffusion dynamize, promotion, presence of the brand that will allow to reach the objectives within the entrepreneurship context that offer the cooking services. For that reason surveys were used to know the market acceptance and analyze the appropriate digital strategies for the Bahia azul restaurant of Guayaquil city. Additionally, an interview with the manager of the establishment took place with the purpose to know the mission, vision and goals that the restaurant has and the availability to invest in the digital media.
The present research carries out a situational analysis at the Bahia azul restaurant with the purpose to identify the behavior and the consumer’s preferences. Currently is important that the enterprises have a plan of digital marketing as a part of their commercial strategies as a diffusion dynamize, promotion, presence of the brand that will allow to reach the objectives within the entrepreneurship context that offer the cooking services. For that reason surveys were used to know the market acceptance and analyze the appropriate digital strategies for the Bahia azul restaurant of Guayaquil city. Additionally, an interview with the manager of the establishment took place with the purpose to know the mission, vision and goals that the restaurant has and the availability to invest in the digital media.
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MARKETING DIGITAL, ESTRATEGIAS, COMPORTAMIENTO DEL CONSUMIDOR, REDES SOCIALES
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