El comportamiento de las mujeres sobre el uso de maquillaje orgánico de la marca CONS e implementar estrategias para su comercialización.
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Fecha
2022
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
En el presente proyecto se analiza el comportamiento de las mujeres sobre el
uso de maquillaje orgánico para implementar estrategias para su comercialización y así mismo se
busca obtener información valiosa y precisa acerca de la percepción y el comportamiento de compra
de este segmento para así implementar estrategias que ayuden a que estos productos orgánicos
tengan una comercialización adecuada y sean reconocidos por más personas con el fin de que
puedan satisfacer y superar las necesidades y expectativas. En la actualidad el maquillaje orgánico
está siendo reconocido un poco más pero aún hay un desbalance es lo que es su comercialización es
por eso que se requiere implementar estrategias adecuadas para su comercialización, además al ser
más reconocidos podemos lograr de esta manera crear conciencia en cuidar el medio ambiente,
llevar una vida y a la vez no usar animales como conejillos de indias, El objetivo del maquillaje
orgánico es que no se dañe a nuestro cuerpo al usar este tipo de productos.
In the present project, the behavior of women on the use of organic makeup is analyzed to implement strategies for its commercialization and likewise, it seeks to obtain valuable and precise information about the perception and purchasing behavior of this segment in order to implement strategies that help these organic products have proper marketing and be recognized by more people so that they can meet and exceed needs and expectations. At present, organic makeup is being recognized a little more, but there is still an imbalance, which is what its commercialization is, which is why it is necessary to implement adequate strategies for its commercialization, in addition to being more recognized, we can achieve in this way to create awareness in caring the environment, lead a life and at the same time not use animals such as guinea pigs, the objective of organic makeup is not to harm our body when using this type of product.
In the present project, the behavior of women on the use of organic makeup is analyzed to implement strategies for its commercialization and likewise, it seeks to obtain valuable and precise information about the perception and purchasing behavior of this segment in order to implement strategies that help these organic products have proper marketing and be recognized by more people so that they can meet and exceed needs and expectations. At present, organic makeup is being recognized a little more, but there is still an imbalance, which is what its commercialization is, which is why it is necessary to implement adequate strategies for its commercialization, in addition to being more recognized, we can achieve in this way to create awareness in caring the environment, lead a life and at the same time not use animals such as guinea pigs, the objective of organic makeup is not to harm our body when using this type of product.
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COMPORTAMIENTO DEL CONSUMIDOR, MERCADO ORGÁNICO, POSICIONAMIENTO, ESTRATEGIA
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