Estudio de factibilidad de la implementación de una cafeteria " Chocofeteria la Taberna De Moe" dentro de la Universidad de Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La Universidad de Guayaquil es uno de los centros más grandes de educación superior que acoge a más 70.000 estudiantes divididos en sus distintas facultades, se encontró como problemática que esta no cuenta con una cafetería que satisfaga las necesidades de los consumidores en general sabiendo esto, se planteó como objetivo general realizar un estudio de factibilidad para una cafetería dentro de la Universidad de Guayaquil.
Se hizo una revisión bibliográfica de temas tales como: microempresa, cafetería, empresario, chocolate, café. Se realizó una encuesta a una muestra de 382 personas donde se puedo resaltar en las encuestas que un 40,84% creen que es muy importante, con un 36,13% creen que es importante, mientras que con un 1,83% no les dan importancia acerca de la implementación de una cafetería, de esta aceptación de las personas encuestadas se encontró que un porcentaje de 37,70% creen que el lugar indicado es cerca de la entrada Nº2 que es la del Malecón del Salado, por lo tanto está cafetería estaría ubicada cerca de la entrada del Malecón del Salado dentro de la ciudadela Universitaria, frente a las facultades de Jurisprudencia y Ciencias Matemáticas y Física. Sabiendo además que un porcentaje de 49,74% tomaran en cuenta principalmente la calidad del producto del café y chocolate.
University of Guayaquil Being one of the largest centers of higher education that hosts a more than 70,000 students divided in its different faculties, was found to be problematic this does not have a cafeteria that meet the needs of consumers in general Knowing this, SE As objective pose UN General Conduct feasibility study for the launch of a cafe inside the University of Guayaquil. Micro, cafe, businessman, chocolate, coffee: A Literature Review Issues As Made stories. F A survey was conducted at a sample of 382 characters where I can highlight in surveys that A 40.84% Important think it's very, With A 36.13% believe it is important, while a 1.83% Importance about not give them the implementation of a cafeteria, de acceptance of the respondents found that a percentage of 37,70% believe the Indicated place is near the entrance of No. 2 That is the Malecón del Salado, by Both the cafeteria would be located near the entrance to the Malecón del Salado but within the University Citadel, against the rights of Mathematics and Physics Jurisprudence and Sciences. Knowing: Further Than A percentage of 49.74% Mainly taken into account Product Quality coffee and chocolate.
University of Guayaquil Being one of the largest centers of higher education that hosts a more than 70,000 students divided in its different faculties, was found to be problematic this does not have a cafeteria that meet the needs of consumers in general Knowing this, SE As objective pose UN General Conduct feasibility study for the launch of a cafe inside the University of Guayaquil. Micro, cafe, businessman, chocolate, coffee: A Literature Review Issues As Made stories. F A survey was conducted at a sample of 382 characters where I can highlight in surveys that A 40.84% Important think it's very, With A 36.13% believe it is important, while a 1.83% Importance about not give them the implementation of a cafeteria, de acceptance of the respondents found that a percentage of 37,70% believe the Indicated place is near the entrance of No. 2 That is the Malecón del Salado, by Both the cafeteria would be located near the entrance to the Malecón del Salado but within the University Citadel, against the rights of Mathematics and Physics Jurisprudence and Sciences. Knowing: Further Than A percentage of 49.74% Mainly taken into account Product Quality coffee and chocolate.
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CAFÉ, CHOCOLATE, SERVICIO, CALIDAD