Diseño de una empresa comercializadora de pantallas publicitarias led ubicada en la vía Durán Tambo
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Fecha
2021
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Editor
Universidad de Guayaquil
Resumen
Una pantalla led publicitaria sirve para que las organizaciones promocionen sus productos
teniendo mayor alcance por ser un medio de comunicación visual de alto impacto. En Guayaquil
existen muchos negocios que se dedican a la venta de este tipo de productos, pero un sector poco
explotado para su comercialización está en la ciudad de Durán, en la cual, a pesar de tener vasto
movimiento comercial, los consumidores deben recorrer kilómetros para conseguir el producto,
con costos elevados en flete e instalación. Ante esa problemática se efectuó este plan de negocios
con el objetivo de crear una comercializadora de pantallas Led ubicada en Vía Durán Tambo para
satisfacer a aquellos negocios que deseen usar este tipo de publicidad. Luego se planteó el marco
teórico donde se destaca la teoría de Baque (2019) que formó la estructura en la que está basado
el modelo de negocios, así como, los conceptos y normativas necesarias para constituir la empresa;
consecuentemente, se analizó la metodología la cual se centra en investigación con enfoque mixto,
descriptiva con una población de 69586 empresas, con un alcance de 2124 de marco muestral y
una muestra de 326 empresas bajo el método muestral probabilístico para la encuesta que se realizó
a negocios específicos que están dentro de la inmediación local, misma que, arrojó resultados que
fueron importantes para el desarrollo de la propuesta, la cual fue la creación de la empresa con un
plan que abordó la viabilidad del negocio en los aspectos técnico, comercial, legal y financiero.
An advertising led screen is used for organizations to promote their products having a greater reach because it is a high-impact visual communication medium. In Guayaquil there are many businesses that are dedicated to the sale of this type of products, but a sector little exploited for its commercialization is in the city of Durán, in which, despite having a vast commercial movement, consumers must travel kilometers to get the product, with high costs in freight and installation. Faced with this problem, this business plan was carried out with the aim of creating a marketer of Led screens located in Vía Durán Tambo to satisfy those businesses that wish to use this type of advertising. Then the theoretical framework was raised where Baque's theory (2019) stands out, which formed the structure on which the business model is based, as well as the concepts and regulations necessary to establish the company; Consequently, the methodology was analyzed, which focuses on research with a mixed, descriptive approach with a population of 2124 and a sample of 326 companies under the probabilistic sampling method for the survey that was carried out to specific businesses that are within the local vicinity, which yielded results that were important for the development of the proposal, which was the creation of the company with a plan that addressed the viability of the business in technical, commercial, legal aspects and financial.
An advertising led screen is used for organizations to promote their products having a greater reach because it is a high-impact visual communication medium. In Guayaquil there are many businesses that are dedicated to the sale of this type of products, but a sector little exploited for its commercialization is in the city of Durán, in which, despite having a vast commercial movement, consumers must travel kilometers to get the product, with high costs in freight and installation. Faced with this problem, this business plan was carried out with the aim of creating a marketer of Led screens located in Vía Durán Tambo to satisfy those businesses that wish to use this type of advertising. Then the theoretical framework was raised where Baque's theory (2019) stands out, which formed the structure on which the business model is based, as well as the concepts and regulations necessary to establish the company; Consequently, the methodology was analyzed, which focuses on research with a mixed, descriptive approach with a population of 2124 and a sample of 326 companies under the probabilistic sampling method for the survey that was carried out to specific businesses that are within the local vicinity, which yielded results that were important for the development of the proposal, which was the creation of the company with a plan that addressed the viability of the business in technical, commercial, legal aspects and financial.
Descripción
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Palabras clave
PANTALLA, LED, COMERCIALIZACIÓN, PUBLICIDAD, DURÁN
Citación
APA