Diseño de estrategias para la continuidad de la empresa familiar Induprotex en Guayaquil
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2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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El presente trabajo de titulación enfoca como unidad de análisis a la compañía Induprotex, una empresa familiar que se desarrolla dentro de la industria manufacturera, se busca identificar las principales situaciones que afecten su continuidad frente a los cambios generacionales en la administración de la misma. Se plantearan estrategias que permitan solucionar los principales factores que inciden en su deterioro bajo la consideración de una empresa familiar. Para un efectivo planteamiento estratégico se recolectaron datos de documentos, artículos y revistas científicas, adicionalmente, para poder puntualizar las estrategias más convenientes a la compañía objeto del estudio, se ejecutaron entrevistas en profundidad a los administradores de las dos generaciones que han existido hasta la presente fecha y encuestas dirigidas a los colaboradores permitiendo conocer la situación y desempeño actual de la empresa. Las estrategias planteadas en este estudio podrán ser implementadas por la alta dirección a fin de conseguir la continuidad de la empresa familiar Induprotex en el próximo proceso de transición generacional.
This paper focuses on Induprotex Company as a family business, which develops in the field of manufacturing. It aims to identify difficult situations that could affect the company after two generations of family managers, in order to suggest some strategies to avoid the company extinction. For an effective strategy development, the author has done a scientific research throughout journals about family business, besides, in order to point out the most suitable strategies, interviews to managers and surveys to employees were carried out,. The strategies presented because of this research could be implemented by senior management to obtain the continuity of the family business Induprotex in its new management transition process to the third family generation
This paper focuses on Induprotex Company as a family business, which develops in the field of manufacturing. It aims to identify difficult situations that could affect the company after two generations of family managers, in order to suggest some strategies to avoid the company extinction. For an effective strategy development, the author has done a scientific research throughout journals about family business, besides, in order to point out the most suitable strategies, interviews to managers and surveys to employees were carried out,. The strategies presented because of this research could be implemented by senior management to obtain the continuity of the family business Induprotex in its new management transition process to the third family generation
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ESTRATEGIAS, EMPRESA FAMILIAR, CONFLICTOS, CONTINUIDAD