La producción agrícola no tradicional de uva y su incidencia en el desarrollo rural de la provincia de Santa Elena, periodo 2010-2020.
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2022-01
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Universidad de Guayaquil. Facultad de Ciencias Económicas
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La presente investigación tiene como principal propósito determinar el crecimiento de la producción agrícola no tradicional de uva con el desarrollo del sector rural en la Provincia de Santa Elena. La producción de uva implica una amplia gama de actividades que, a lo largo del ciclo de producción, exige mucho conocimiento técnico por parte del productor. Esta investigación es de tipo cualitativo y cuantitativo, se realizó una investigación de campo visitando la empresa Pura Vida y la empresa Quilziolli del grupo SanLucar, ambas ubicadas en la Parroquia El Azúcar, de la provincia de Santa Elena, con el objetivo de analizar la situación de los productores y los trabajadores relacionados a la producción de uva, y por último se realizó una encuesta a la población cercanas a las empresas productoras de uva, para determinar su situación económica actual. Se realizó el análisis de resultados del estudio, donde se verifica que existe aún poco interés en las producciones no tradicionales por parte del Estado ecuatoriano, y la mayor inversión la realiza los inversionistas extranjeros, y por parte de la población aún existe niveles de desarrollo bajos en estas zonas rurales, a pesar de las condiciones favorable que poseen en la parte agrícola. Se concluye que los principales mercados consumidores todavía desconocen la calidad de la uva producida en Santa Elena, y no es raro que adquieran el producto pensando que es importado. Por ello, se recomienda crear un sello que pueda promocionar una marca de identidad en los clientes, trabajando sobre la indicación geográfica, construyendo una proximidad simbólica al consumidor.
The main purpose of this research is to determine the growth of non-traditional agricultural production of grapes with the development of the rural sector in the Province of Santa Elena. Grape production involves a wide range of activities that, throughout the production cycle, require a great deal of technical knowledge on the part of the producer. This research is qualitative and quantitative, a field research was carried out visiting the Pura Vida company and the Quilziolli company of the SanLucar group, both located in the El Azúcar Parish, in the province of Santa Elena, with the aim of analyzing the situation of the producers and workers related to grape production, and finally a survey of the population close to the grape producing companies was carried out, to determine their current economic situation. The analysis of the results of the study was carried out, where it is verified that there is still little interest in non-traditional productions by the Ecuadorian State, and the largest investment is made by foreign investors, and by the population there are still low levels of development. in these rural areas, despite the favorable conditions they have in the agricultural part. It is concluded that the main consumer markets are still unaware of the quality of the grapes produced in Santa Elena, and it is not uncommon for them to acquire the product thinking that it is imported. Therefore, it is recommended to create a seal that can promote a brand identity to customers, working on the geographical indication, building a symbolic proximity to the consumer.
The main purpose of this research is to determine the growth of non-traditional agricultural production of grapes with the development of the rural sector in the Province of Santa Elena. Grape production involves a wide range of activities that, throughout the production cycle, require a great deal of technical knowledge on the part of the producer. This research is qualitative and quantitative, a field research was carried out visiting the Pura Vida company and the Quilziolli company of the SanLucar group, both located in the El Azúcar Parish, in the province of Santa Elena, with the aim of analyzing the situation of the producers and workers related to grape production, and finally a survey of the population close to the grape producing companies was carried out, to determine their current economic situation. The analysis of the results of the study was carried out, where it is verified that there is still little interest in non-traditional productions by the Ecuadorian State, and the largest investment is made by foreign investors, and by the population there are still low levels of development. in these rural areas, despite the favorable conditions they have in the agricultural part. It is concluded that the main consumer markets are still unaware of the quality of the grapes produced in Santa Elena, and it is not uncommon for them to acquire the product thinking that it is imported. Therefore, it is recommended to create a seal that can promote a brand identity to customers, working on the geographical indication, building a symbolic proximity to the consumer.
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DESARROLLO RURAL, PRODUCCIÓN AGRÍCOLA NO TRADICIONAL, PRODUCCIÓN DE UVA, PROVINCIA DE SANTA ELENA
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