Implementacíon de marketing olfativo para el aumento de productividad y fidelización de clientes de la empresa Romersa
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Este trabajo está orientado a analizar la empresa Romersa S.A., una empresa con
una trayectoria en venta de productos de limpieza, y en los que se encuentran también,
productos aromatizantes. La empresa en búsqueda de crear un nuevo modelo de negocio,
opta por una solución de marketing olfativo para ofrecer a su clientela, para que de esta
manera aumenten su productividad, y poder fidelizar a sus clientes con esta nueva
propuesta. Se encuestará a los clientes de la empresa Romersa S.A. acerca de su condición
actual en cuanto a sus ventas, su productividad, su conocimiento acerca del marketing
olfativo y su consideración de implementar dicha solución dentro de sus lugares de trabajo,
con el fin de que puedan mejorar sus ventas gracias a esta solución de marketing olfativo,
gracias a que tanto sus trabajadores como clientela se sientan más cómodos durante la
estancia en su negocio y/o empresa. Se diseñará un modelo de marketing olfativo de
acuerdo a las necesidades de cada cliente y su negocio, y además se presentará una
propuesta económica referencial.
This work is aimed at analyzing the company Romersa S.A., a company with a track record in the sale of cleaning products, and in which are also flavored products. The company, in search of creating a new business model, opts for an olfactory marketing solution to offer its customers, in order to increase their productivity, and to be able to retain their customers with this new proposal. The clients of Romersa S.A. will be surveyed. about their current status as regards their sales, their productivity, their knowledge about olfactory marketing and their consideration of implementing this solution within their workplaces, so that they can improve their sales thanks to this olfactory marketing solution, thanks to the fact that both its workers and customers feel more comfortable during the stay in your business and / or company. An olfactory marketing model will be designed according to the needs of each client and its business, and will also present a referential economic proposal.
This work is aimed at analyzing the company Romersa S.A., a company with a track record in the sale of cleaning products, and in which are also flavored products. The company, in search of creating a new business model, opts for an olfactory marketing solution to offer its customers, in order to increase their productivity, and to be able to retain their customers with this new proposal. The clients of Romersa S.A. will be surveyed. about their current status as regards their sales, their productivity, their knowledge about olfactory marketing and their consideration of implementing this solution within their workplaces, so that they can improve their sales thanks to this olfactory marketing solution, thanks to the fact that both its workers and customers feel more comfortable during the stay in your business and / or company. An olfactory marketing model will be designed according to the needs of each client and its business, and will also present a referential economic proposal.
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MARKETING, ADMINISTRACIÓN